1. Welcome to our class!

3. Skim through the passage and try to tell the main idea of each paragraph.

4. P1 a. What is the basic principle of advertising?
P b. Ads help companies & customers in a
variety of ways.
P c. Advertising is a highly developed
industry.
P d. People react to ads in different ways.
P e. Many governments use ad campaigns to
make people aware of social problems &
government policies.
P f. How can we spot bad ads?
P g. We must be careful when we
read ads.
P h. The most important function of
advertising is to introduce new products.

5. customers in a variety of ways.
a. What is the basic principle of
advertising? P1
P b. Ads help companies &
customers in a variety of ways.
P3 c. Advertising is a highly
developed industry.
P4 d. People react to ads in different ways.

6. P6 f. How can we spot bad ads? P7 g. We must be careful when we
read ads.
P8 h. The most important function of
advertising is to introduce new products.
e. Many governments use ad campaigns to
make people aware of social problems &
government policies.

8. People’s opinions on advertisements
useful
entertaining
& ; help us make informed choices
; misleading us
annoying
react to
respond to
People /
advertisements in different ways.

9. often uses words to which people attach positive meanings.
A good ad ______________________
___________________________
①choose words and brand names
②use good slogans
③start with a question, a puzzle ;
include a story
Right words help promote products

10. The example of the battery is used to show__
A it has a funny name
B it is a well-known name
C its name creates a positive image
of the battery
D its name is unusual

11. Therefore, a good advertisement should be t_______, i__________,
u______, a_________,
e___________, c_______,
p_________…
nformative
ruthful
seful
ttractive
ntertaining
reative
owerful

12. dangers in advertisements
Translation in ads sometimes will cause trouble because of...
Some language tricks and the most powerful words in ads.

13. Para.1 Para.2 Para.3 Para.4 Para.5 Para.6 Para.7 Words that sell
Right words help promote products.
Dangers in advertising
“Words that sell” tells us ______.
A. words can make millions
B. words contribute to sales
C. words are important to promote products
D. the importance of words and dangers in
advertising

14. We can infer from the last paragraph that we must ___.
A. learn to believe ads
B. accept ads as they are
C. learn to analyse ads
D. have doubt about ads

15. Therefore, a good advertisement should be t_______, i__________,
u______, a_________,
e____________, c________,
p_________…
ruthful
nformative
seful
ttractive
ntertaining
reative
owerful

16. A slogan to make the public know more about MuDu High School
your best choice
your lifelong pride
path to Ivory Tower
Way to success
an ideal place
You’ll never regret

17. Proof reading illegal at √
Everything has two sides.There are also some bad ads to use legal ways to mislead consumers.It is not always easy to spotting a bad ad.But there are a few things we can look out. First of all, we should always keep an eye for “hidden information”.Then we should be careful of a trick using in so-called “bait-and-switch” ads. In another word, ads should provide accurate informations to help consumers to find the right product in the best price. We consumers should learn to analyse ads to protect ourselves away from false advertisements and make ourselves believe that this product is good.
1._____
illegal
____
spot
2._______
_______
3.______
for ∧
4.______
out ∧
5._______
used
_____
_______ a
6.______
_________
7._______
information at __
8._______
9.______ √ ／
10._______
away ／
___________________________________

18. good information prices and quality In what way do ads introduce new
products?
1. By providing ______________,
2. By explaining______________
_____of a product or service.
3. By comparing_____________.
good information
the features, functions and
costs
prices and quality

19. Ronaldo, representative of the UN

20. Tetsuya Komuro, representative of the UN

21. Governments and other non-profit organizations use ads to,
and .
We must admit this kind of ad ______ ________________________________
spread knowledge
change attitudes
improve society
plays
an important part in our society

22. Share moments; Share life.
Just do it.

24. Start Ahead.