1. Strategies, Tools and the Importance of Working Together to Collect the Tax

2. Today’s Conversation The DMO Relationship Common Interest
Marketing (DMO)
Visitation & Spend (Visitor)
Collect/Remit (Lodging)
Tax Collection
(County/State)
The DMO Relationship
Common Interest
Value of DMO’s to You

3. The primary goal of the FTDTA is communication.
Communication with each other
Communication with the customers and industry we serve
Communication with other related associations
Communication with regulatory agencies, state and local, that assist in our efforts.

4. What Are Destination Organizations?
Destination organizations are essential to our quality of life in our community.
Through the impact of travel, destination organizations create opportunity – economic, cultural and personal.
Destination organizations work to tell our community’s story, defend our brand and drive investment and opportunity in our neighborhoods.
Destination organizations work to improve the life of our families, our neighbors and our community.
Tourism Builds Community!
Destinations International (2018)

5. Types of Destination Organization’s
State Wide Organization –
FADMO (Florida Association Destination Marketing Organizations)
Public Entity – Part of County Government
Visit St. Pete/Clearwater
Private Entity – Typically a 501(c)(6), tourism focus
Visit Pensacola

6. Value of the DMO…. We Are the Story Tellers Tourism Builds Communities
Get Involved
Recognizes Trends

7. Marketing
Visitor Spending
Tax Generation
Jobs & Wages
Quality of Place

8. Available Tools Destination Research Inntopia AirDNA
May vary by community
What Do We Already Know?
Hotel/Motel Info
Booking Trends
Message Creation
Inntopia
AirDNA

19. Contact Information
Steve Hayes President / CEO Visit Pensacola E: P: (850)