1. Your source for payments education
Case Study: Changes in Visa 3DS Regulations and How to Leverage Those Changes
Dan England, Ancestry, Sr. Manager – Payments & Fraud
Trey Jackson, Ancestry, Sr. Analyst - Customer Retention and Payments Analytics
Chima Odunze, Ancestry, Analyst - Payments & Fraud

2. Ancestry Introduction
Chima Odunze
Analyst – Payments & Fraud
Dan England
Sr. Manager – Payments & Fraud
Trey Jackson Sr. Analyst - Customer Retention and Payments Analytics

3. What is Card Brand Policy?
What is policy?
Rules designed to provide a common, convenient, secure, and reliable payment experience and minimize risk
Updates?
Changes announced every six months in April and October
Awareness?
Your processor and/or acquirer should provide updates to you

4. Why Awareness is Important
Be aware of policy changes and processes that significantly impact your business.
Changes
EMV
VCR
GDPR
VFMP/VCMP
Processes
Chargeback process
Acceptance
Interchange

5. Change to CVV2 Policy
As of April 2018, Visa issuers cannot chargeback a transaction if the original authorization was approved but included a CVV2 mismatch response.
*Visa Core Rules and Visa Product and Service Rules, April 2018, pg 673

6. Ancestry and CVV2 Mismatch
Historically, just under 3% of all Ancestry transactions result in a CVV2 mismatch.

7. Result of CVV2 Mismatch Transactions
Since March 2018, about 19% of transactions with mismatched CVV2 are approved.

8. Effect of Ancestry Fraud Prevention
Until July 2018, Ancestry’s fraud prevention rejected all approved mismatched CVV2 transactions.
Ancestry Acceptance Rate – Pre Aug ‘18
Ancestry Acceptance Rate of Approved CVV2= N Transactions
Ancestry Acceptance Rate – Post Aug ‘18

9. Bottom Line – Incremental Lift
A simple fraud rule adjustment in response to a policy change resulted in a .28% bump in approvals

10. Thank you Don’t forget to submit your session evaluation!
Dan England, Ancestry, Sr Manager – Payments & Fraud
Chima Odunze, Ancestry, Analyst – Payments & Fraud
Trey Jackson, Ancestry, Sr Analyst - Customer Retention and Payments Analytics