2. Introduction

3. Plan I. The Decathlon Story II. Decathlon Today
III. The Decathlon Commitments
IV. The Marketing Strategy
V. Communication Strategy

4. The Decathlon Story 1976 -1985 : The Pionneer Years
: Production and Internationalisation
1996 – 1999 : The Passion Brands Adventure
2000 – 2002 : New Frontiers

5. Decathlon Today
The Capital

6. Decathlon Today
2001
The Turnover
2002
+ 4.6%

7. Decathlon Today The Staff 26 500 team members 28 year-old
1 employes out of 2 is a woman
Team members come from 51 different countries

8. Decathlon Today ? ?
Implantation in the world

9. Synthesis The Essential Created in 1976
13, 43, 44 % Distribution Captial
2.8 billion euros TU
319 Stores
team members

10. The Decathlon Commitments
Locals Sports Events
The Employement
Decathlon & Handisport

11. The Marketing Strategy
Repartition of Turnover
Dacathlon Brands
2002
R.D

12. 7 Brands Passion
3 Other Brands

13. The Communication Strategy
Have Fun !

14. The Communication Strategy
Have Fun !

15. The Communication Strategy
Have Fun !

16. Document mis à disposition par Marketing Etudiant