1. Steve Klebe, Google Pay, Head of BD – Processor Partnerships …
Your source for payments education
Everything You Needed to Know About Mobile Wallets But Were Afraid To Ask
Steve Klebe, Google Pay, Head of BD – Processor Partnerships …

2. Key Takeaways Explain what Mobile Wallets are
Cover the Different Types
Discuss the Value Proposition

3. What Mobile Wallets are
Containers for Credentials
Primarily Debit and Credit Cards
EMV Tokens and/or Regular Cards
Can also include APMs (ie; PayPal), Stored Value, etc.)
Emerging – Bank<>Bank Transfer based (ie; UPI based in India)
Use Cases
Native Apps, Mobile and Desktop Web, Voice Commerce

4. The Different Types of Mobile Wallets
Mobile Operating System Based
Google Pay, Apple Pay and Samsung Pay
Retailer Brand Based
Walmart Pay, Starbucks, CVS Pay (deprecated)
APM (Alternative Payment Methods)
PayPal, Amazon Pay
Issuer/Network Based
ChasePay, Visa Checkout, MasterCard MasterPass

5. Value Proposition of Mobile Wallets
1-2 click Checkout
Reduce Abandonment/Increase Conversion
Many studies show that up to 69% of TXs are abandoned due to too many steps to purchase and up to 28% of that is due to the checkout process (source; Baynard Institute -
Increase Convenience
Improve Security
Reduce Fraud

6. Google Pay In market since late 2017
Added Web support across Browsers and O/S’s and 000’s of millions of Cards on File
Replaced Android Pay which launched in 2015
Available in ~70 countries (online) and ~30 countries (offline- NFC)
Two versions;
Google Pay India
Google Pay (ROW)
Prominent merchants; 1800Flowers, Fandango, Starbucks, Macy’s, Uber, Lyft, Wish, Door Dash, RueLaLa, StubHub, eBay, Jclub, etc k merchants on Shopify
Supported by 60+ PSPs globally; Adyen, Braintree, Stripe, WorldPay, First Data, Chase Paymentech, ACI, CyberSource, MPGS, Global Payments, etc.

7. Summary & Key Takeaways
Better understanding of what they are and what they are not
Clearer picture of who the players are
Understand the value proposition for all the participants in the value chain
Q&A

8. Thank you Steve Klebe, Google, Head of BD – Processor Partnerships
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Steve Klebe, Google, Head of BD – Processor Partnerships