1. Champagne Growth Christopher Dixon
In 3 high-end Santa Barbara accts, we saw major growth of the Champagne category thru tasting events (5 marques at Birnam Wood Golf Club on NYE), social media exposure (I directed a December Facebook campaign for Cielito)
and volume placements (Four Seasons Biltmore).
Birnam Wood Golf Club
L cs (H2 2012) vs (H2 2011) = cs = %
Cielito
L cs (H2 2012) vs 2.05 (H2 2011) = cs = %
Four Seasons Biltmore
*Interesting…we ended up H L cs, but we lost the house pour of Chandon Brut (-95cs) to Domaine St. Michelle (1/2 the price) because a new
F&B has been aggressive about profit, meaning other than Chandon Brut, we
were +45cs. We added 4 new BTG marques in all outlets (Etoile Brut, M&C Rose Imperial, M&C Brut Imperial & Veuve Clicquot Yellow Label), so from a dollar standpoint, we were up this year vs last:
$57,356 (H2 2012) vs $54,915 (H2 2011) = +$2441 = %
Christopher Dixon 1