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Hinged Tamper-Evident Packaging

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Presentation on theme: "Hinged Tamper-Evident Packaging"— Presentation transcript:

1 Hinged Tamper-Evident Packaging

2 Anchor Team David Johnson Executive Vice President Sales
Steve Coleman Director Corporate Accounts Marilyn Stapleton Director Marketing

3 Tamper-Evident Packaging – The Next Generation
Consumer Driven Design Intuitive One-Step Opening No Loose Pieces No Shrink Bands Needed Built-In Protection For: Processors Retailers Consumers

4 Consumer Driven Design
High-Speed Interviews Live Surveys Processor Commercial Extensive Research Conducted by Metaphase Intercepts at every stage of development. High-speed production line filling & closing tests Tests of empty packages & food-filled products Consumer Consumer Auto Fill/Close Shipping Tests Metaphase Design Group, a world leader specializing in the research, ergonomics and design of products and packaging

5 Few Shoppers Interviewed by Metaphase

6 Experience the Pinch! Consumers who initially like other designs overwhelmingly prefer Anchor Packaging after experiencing the “PINCH” and open!

7 Consumer Driven Design
Through the sessions conducted by Metaphase, we found that consumers prefer a simple, intuitive, one-step opening design. With the aging population, large, easy-grip tab features were deemed essential. These two design elements are at the heart of the SAFE PINCH™ product line.

8 Intuitive One-Step Opening
“Pinch” embossed on the Hinge “Pinch to Open” embossed on base points to the hinge to open

9 More Features Consumers Preferred
Audible breaking while pinching confirms opening Hinge transforms to “Easy-Grip” opening tabs No extra pieces to dispose of No sharp edges to cut fingers

10 Shield of Protection Wide separation of hinge signals tampering Warning message alerts consumer and store personnel to check broken hinge Tamper- Evident seal protects Consumer, Retailer, and Processor

11 Closure Features Easy “Quick-Close” keeps kitchen running smoothly
Audible “snap” lets you know it’s closed Performs well on automated closure equipment Reclose design keeps leftover food fresh

12 Leak-resistant closure prevents messy spills

13 Stack & Sell Drive impulse sales with eye-catching displays
Totally clear package highlights the food contents Large windows and minimal ribbing increase visibility Stacks on mass display and in the bag

14 Totally Clear All Sides - Sides, Top, & Bottom

15 Versatile wedge displays sandwiches, cubed cheese, and cut fruit
Great for candy, nuts, dried fruit, snack mix Versatile wedge displays sandwiches, cubed cheese, and cut fruit Merchandises salads, sandwiches & other refrigerated foods

16

17 Rectangles and Sandwich Wedge
6” x 5” 7” x 6” 8 oz. 32 oz. 7” x 4” 12 oz. 20 oz. 24 oz. 16 oz.

18 New 5” Hinged Squares 6 oz. 8 oz. 12 oz. 16 oz. 24 oz.

19 Squares & Rounds Coming Soon
12oz, 16oz, 24oz, 32oz 7” Round 24oz, 32oz 6” Round 12oz, 16oz, 20oz

20 Hinged Tamper-Evident Packaging
Thank You For Your Time Questions?


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