1. Chapter 16: The More You Know, The More You See
Visual Communication
Images with Messages
Chapter 16: The More You Know, The More You See
There’s too much darkness in the world. Everywhere you turn, someone is tryin’ to tear someone down in some way; everywhere you go, there’s a feeling of inadequacy, or a feeling that you’re not good enough. I want to bring a certain light to the world.
Alicia Keys, 1981-
SINGER, SONGWRITER, & ACTRESS

3. a picture/word disconnect

4. a picture is worth 10,000 words

5. course lessons are products of light: illumination, intelligence, empathy

6. course lessons: from 9/11 The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
course lessons: from 9/11

7. course lessons: from light
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from light

8. course lessons: from eyes
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from eyes

9. course lessons: from color
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from color

10. course lessons: from form
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Forms
course lessons: from form

11. course lessons: from depth
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Depth
course lessons: from depth

12. course lessons: from movement
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Movement
course lessons: from movement

13. course lessons: from gestalt
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Gestalt
course lessons: from gestalt

14. course lessons: from semiotics
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Semiotics
course lessons: from semiotics

15. course lessons: from persuasion
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Visual Persuasion
course lessons: from persuasion

16. course lessons: from stereotypes
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Pictorial Stereotyping
course lessons: from stereotypes

17. course lessons: from analysis
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Image Analysis
course lessons: from analysis

18. course lessons: from typography
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from typography

19. course lessons: from graphic design
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Graphic Design
course lessons: from graphic design

20. course lessons: from infographics
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Informational Graphics
course lessons: from infographics

21. course lessons: from cartoons
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Cartoons
course lessons: from cartoons

22. course lessons: from photography
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from photography

23. course lessons: from motion pictures
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from motion pictures

24. course lessons: from television
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from television

25. course lessons: from computers
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
course lessons: from computers

26. course lessons: from the web

27. course lessons: from men at work
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Construction Workers
course lessons: from men at work

28. seeing is composed of what you see and what you don’t see

29. photoshop manipulations by josh azzarella
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Construction Workers
photoshop manipulations by josh azzarella

31. no flag over iwo jima

33. no children burned in vietnam

35. no students killed in china

37. the challenger didn’t explode

39. no students killed at columbine

40. The more you know, the more you see.
The more you know, the more you hear.
The more you know, the more you smell.
The more you know, the more you taste.
The more you know, the more you feel.
The more you know, the more you are you.
The Key for Communicators
Use Words, Pictures, and Designs in Equally Respectful Ways
Light is the Link
The light of day
The light of reason
The light of compassion
The More You Know:
The more you hear
The more you smell
The more you taste
The more you feel
The more you see
The more you are you
Course Lessons: From Aldous Huxley
course lessons: from aldous huxley