1. The Pipeline: Top Flight Baroness Sue Campbell CBE
CEO and Chair Youth Sport Trust 1995 – 2017
Chair UK Sport 2003 – 2013
Director of Women’s Football The FA 2016………?

3. Company limited by guarantee with charitable status
Youth Sport Trust
Company limited by guarantee with charitable status

4. UK Sport

5. DOUBLE PARTICIPATION
DOUBLE FANS
INTERNATIONAL SUCCESS

6. Transformation Know the business Develop the vision
Know yourself
Know the business
Develop the vision
Appoint the right people
Get buy in

7. Know Yourself
Understanding the difference between your role and your purpose.

8. Know Yourself
Getting to know and understand people is the only way to effect change.

9. Know Yourself
Integrity is the courage to pursue what is right, not what is popular or expedient.

10. Know Yourself

11. Getting to Know the Business
Questions are your greatest tool??????
‘The best leaders are those who show you where to look, but not what to see’

12. Getting to Know the Business
Understanding the layers of culture (board and staff)
Observing mood in good times and in bad
Discovering the pivotal managers
The FA in crisis over Wembley

13. A NEW STRUCTURE. A NEW IDENTITY.
The pinnacle of the league pyramid, attracting the fiercest and most competitive English players alongside the very best from around the world
The springboard to the top tier of English football. Players continue to hone their skills with the drive and determination to reach the top of the game
A community of diverse regional divisions brought together through exciting and competitive football

14. Develop the Vision

15. Vision Women & Girls’ Football
Create a sustainable and successful high performance system
Increase the number of women coaching and refereeing at all levels
Double participation
Create a strong and engaging brand proposition
Raise profile of women’s and girls’ football
Double the fan base
Increase corporate investment
Vision

18. Appoint the right people
What do you do?
What could you do?
What stops you?

19. Appoint the right people
Attitude
Commitment
Ownership
Responsibility
EXCELLENCE

20. Appoint the right people

21. Getting through the tough times
Resilience
Resourcefulness
Moral purpose
Innovation

22. Get buy in
Leaders are people who have an unswerving belief in the power of the individual and the collective power of people on a common mission.