1. PM 14.3 Sales and profits over the products life
from inception to demise

2. SHAPES OF PRODUCT LIFE CYCLE
Maturity Cycle Recycle Scalloped
Style Fashion Fad

7. Heterogeneity
Simultaneous Production/Consumption

11. CUSTOMER VALUE BASED APPROACH
COST-BASED APPROACH
Cost-plus pricing
Break-even analysis
Target profit pricing
CUSTOMER VALUE BASED APPROACH
Ultimate Luxury Middle Convenience Me Too
COMPETITION-BASED APPROACH
Discremination
Pricing
Mix Pricing
PM General approaches to pricing

12. MARKET SKIMMING PRICING
SETTING A HIGH PRICE FOR NEW PRODUCTS TO MAXIMISE REVENUE FROM TARGET MARKET SECTOR
MARKET PENETRATION PRICING
SETTING A LOW PRICE FOR A NEW PRODUCT TO ATTRACT A LARGE NUMBER OF BUYERS AND GAIN A DOMINANT MARKET SHARE
PM New product pricing strategies

13. PRICE ADJUSTMENT STRATEGIES
Discount and price allowance
Discriminatory pricing
Psychological pricing
Value pricing
PRICE ADJUSTMENT STRATEGIES
Promotional pricing
Geographical pricing
International pricing
PM Price adjustment strategies