3. Gluten Free Vegan & Kosher 4% ABV
Clean, crisp, refreshingly malty, 4% ABV and 0.4% sugar, 0.9% calories, gluten free, vegan friendly and certified kosher.
This premium lager has got it all, so you never have to compromise your lifestyle.
Gluten
Free
Vegan &
Kosher
4% ABV

4. Skinny Lager® was launched in the UK in late 2016 by Skinny Brands who also produce low calorie ciders and cocktails.
Over the last two years, Skinny Brands has seen outstanding growth in the industry, winning listings in five top major retailers in the UK, 20+ on-trade wholesalers including five national Routes to Market (RTMs), 1,000+ on-trade stockists and sales into 10 international markets, including the USA, Dubai, UAE, Australia, Israel, Italy, Norway and Russia.
Skinny Brands turned over £445k in 2016/2017*, and in 2018 has turned over £1.4m, which is a 211% increase year-on-year.
South African company Hello Heita Proprietary Limited has been offered the sole distribution rights in Southern Africa, Mauritius and Madagascar, so Skinny Lager should hit African shores early in September 2019.

7. TARRYN
THEALIZE
Success in this industry relies on knowledge, commitment, relationship building as well as media presence. Tarryn has managed to tick all of these boxes through her years of experience building exclusive wine brands in the liquor industry. During this time she has crafted personal relationships with key individuals and companies ranging from On Con and Off Con straight through to bloggers and social media influencers. Tarryn’s long term industry connections include the following retail giants:
With over 22 years of experience in the advertising industry, Thealize has worked on a wide variety of projects and in a wide variety of prominent agencies such as Ogilvy & Mather, Draft FCB, Native VML and Wunderman. She has also worked in her own capacity for large South African brands such as SA Tourism, Tourvest, Nedbank, FNB, BMW, Edgars as well as the University of Witwatersrand as a brand specialist, art director and digital designer. 
Makro Pick n Pay
Tops at Spar
Norman Goodfellows
Liquor City
Solly Kramers
Ultra Liquors
On Con connections are too many to mention individually and include several hotels, game lodges, restaurants and bars throughout South Africa.
CI, Logo Design and Branding
Brand Activation and Experiential Marketing
Graphic, Presentation and Publication Design
POS, Banners and Outdoor Advertising
UX, Front End Web Design and Coding
SEO, basic SEM and AdWords
Social Media Marketing                                                            
Newsletter Design, Sending and Data Capturing

8. Identify target market 
Create activation campaign
Soft launch in JHB in June, full launch in summer 2019
Stock surrounding retailers with Skinny so that its readily available
Use experiential marketing in those areas to engage and promote brand awareness 
Strengthen and maintain brand with digital campaigns and social media 
Maintain and grow the brand
Phased roll out to the rest of Southern Africa, Mauritius and Madagascar