1. Amazon.com CIS 2200 Kannan Mohan Department of CIS
Zicklin School of Business, Baruch College

2. Learning Objectives
Analyze Amazon’s business model

3. Challenges Pure play vs. clicks & mortar vs. bricks & mortar
Advantages wielded by existing retail giants
Multiple channels
Managing the long tail

4. Essence of Amazon’s Business Model

5. Key Elements of the Business Model
Ability to compete on price
Efficiency
Scale, network effects
A/B testing
Recommendation engine

6. Unique Aspects of Amazon.com

7. Summary
How can IT-enabled business models provide sustainable competitive advantage?
What are some of the practices that are unique to Amazon that helps in