1. Ethics in Public Speaking
Chapter 3
Ethics in Public Speaking

2. Ethics in Public Speaking
Beliefs, values & morals
Used to determine right & moral
Speaker Credibility
Speakers who exercise free speech
Have a responsibility to speak ethically

3. Ethics in Public Speaking
Speaking ethically
Have a clear, responsible goal
Goal should be clear to audience
(Where should this be in your speech)
Use sound evidence & reasoning
Ethical speakers
Use analysis & evaluation
Unethical speakers
Use false claims & manipulate emotion

4. Ethics in Public Speaking
With a powerful voice comes great responsibility
Below are people who influenced others with their voice

5. Ethics in Public Speaking
1st Amendment
Says no laws will abridge freedom of speech
Defamatory Speech
Free Speech
In the U.S. free speech is protected
Free speech must be balanced with speaking ethically
What could be a consequence of unethical speaking?

6. Ethics in Public Speaking
Establishing Credibility
Ethos – Aristotle’s term for speaker credibility
Credibility – Audiences perception of a speaker’s competence
How a speaker establish credibility during a presentation?
Similarity – Experiences, values, beliefs in common with audience
Character – Conveying honesty and sincerity
Competence – Being considered informed, skilled, or knowledgeable
Good Will – Conveying ethical intentions toward audience

7. Ethics in Public Speaking
Initial Credibility
Impression of your credibility
Before you begin to speak
Derived Credibility
The perception of your credibility
As you present yourself & your message
Terminal Credibility
At the end of the speech
What type of things can affect this initial perception?
What can you use to build credibilty during presentation?

8. Ethics in Public Speaking
Speaking ethically
Be sensitive to & tolerant of differences
Accommodation
Sensitivity to audience differences
Willing to hear opposing viewpoints
Be honest
Offering false/misleading info is an ethical violation

9. Ethics in Public Speaking
Speaking ethically
Avoid Plagiarism – Stealing ideas
Presenting others work as your own
Plagiarism Clip 1
Cut & paste plagiarism
Lacing speech with non-credited phrases found in a source

10. Ethics in Public Speaking
Do own work
Resist using others articles or speeches as own
Penalty will be a failing grade
Plagiarism clip 2
Acknowledge sources - Items that need citations
Direct quotes
Opinions, assertions, ideas of others,
Even if paraphrased & (in your words)
Statistics
Facts, research, etc
Non-original visual materials

11. Ethics in Public Speaking
Take careful notes
In order to acknowledge sources
Note down info accurately during research
Cite sources correctly
How to cite a source when speaking?
Correct oral citation
Provide Date,
Specify the type of source
Give the title
Provide author or source
Pause, Quote source, Pause