1. Week 23
Persuasive writing

2. http://incoherency. co
(10m) Can you work out these conundrums? R D O B F A B E I C R S D N R F O I

3. Today’s lesson aims are….
To identify features of persuasive writing
To create persuasive advertisements

4. RECAP
EXAMPLE:
I will finally go bungee jumping.
I will pass my driving test.
I will try to smile more.
Put your name on your paper, fold it up and put in the centre of the table.
How many types of tenses are there? 3 What are they? Past, Present, Future Which tenses are the following sentences? Yesterday, I walked to the newsagents. I’m walking to the newsagents. I will walk to the newsagents after work.
TASK: Write sentences using the future tense.
Write down 3 or more future goals you want to achieve by September.

5. The different purposes of text
What is a text?
‘The words of something written’
‘The main body of a written work’

6. Purpose What is purpose?
Purpose means ‘what is the aim or goal?’ of the text. Or ‘who is it aimed at?’
Different texts have different purposes. This is dependant on
The audience - who is the text written for?
The source- where it is form?

7. Text can have different purposes. Such as to…..
Describe
Inform
Instruct
Persuade

8. Texts with a purpose to describe….
What is the purpose of this text?
Wants you to picture what is being described
Makes use of adjectives and adverbs
Uses comparisons to help create the scene such as ‘soft as silk’
Employs the readers 5 senses

9. Texts with a purpose to inform…
Avoid repetition
Contain facts
Give information in a clear way
Usually to ‘advise’ or ‘tell’ you something

10. Texts with a purpose to instruct….
Instructs you or tells you ‘how’ to do something
use verbs at the beginning of a sentence
Language is direct
Unnecessary words are left out
Use diagrams or pictures to help understanding
Use numbers or bullet points

11. Texts with a purpose to persuade….
Text in capital letters
Repeated words
Rhetorical questions
Exclamation marks
Humour
Emotional one sided argument

12. Remember this? Where is text/poster going to appear?
Where: beauty related shops
Remember this?
Large, bold, capital title
Where is text/poster going to appear?
Who are the intended audience?
What is the aim of the article - to inform, instruct, describe, entertain or persuade?
Simple language, easy to read
Eye catching picture
Who: Young women
What: To persuade you buy this mascara
Different fonts and sizes
Colours
What layout features have been used? How are they persuasive?
Emotive language
Exaggeration

13. TASK
Analyse some texts identifying features of persuasive writing that have been used.
(hand out mind maps- 15m)

14. Create your own adverts
Create a persuasive advert for a beauty product or a salon.
Use persuasive devices to persuade customers to buy your product.