1. Georgia Carolina Council
WELCOME!
Council kernel/PSA to welcome everyone and do introductions
Georgia Carolina Council
2019 POPCORN KICKOFF

2. Kernel/Council acknowledges how TE has helped scouting
THANK YOU
YOU’VE RAISED OVER $4 BILLION FOR SCOUTING SINCE 1980!
Thank you for your allowing us to partner with you and your Scouts to raise the funds needed to deliver the promise of Scouting for over 39 years.
Great job!
Kernel/Council acknowledges how TE has helped scouting

3. IT’S FOR THE SCOUTS
2018 UNIT COMMISSIONS=$126,280
Direct benefit to all units that sold, providing funding for their programs.
Council funding used to help fund the operation of Knox Scout Reservation and Camp Daniel Marshall.
Funding provided fall recruiting supplies, new Cub Scout Program supplies, and 3d Archery Targets.
Kernel/Staff highlights commissions earned and how popcorn benefits the program. Council to include how they used their revenue

4. UNIT KERNEL RESPONSIBILITIES
Be the “go-to” person for your unit
Coordinate and promote the Popcorn Sale in your unit
Attend the Kick-Off in August
Have the Scouts create an online account with Trail’s End
Facilitate a Unit Kick-Off
Total your orders (Show and Sell & Take Orders) and submit your unit order on Trail’s End
Coordinate your unit’s popcorn pick-ups
Coordinate with your District Kernels dates and times to sell at local stores in your district
Distribute the popcorn within your unit and collect monies in a timely manner
Submit all forms on time to ensure your unit will receive prizes, and other incentives
Order prizes to your hard-working Scouts
Contact your District Kernel if you have any questions
Have a council volunteer present if they are good. Can use live testimonials instead of theses sides

5. facebook.com/groups/TEPopcornCommunity
2019 POPCORN KICKOFF
TE to introduce “What’s new” and focus on tonight’s training
Join Scout leaders across the country to share best practices and new ideas!
facebook.com/groups/TEPopcornCommunity

6. TYPES OF SALES
Take Order
Show and Deliver – Wagon Sales
Show and Sell – Store Front
Online
Have a council volunteer present if they are good. Can use live testimonials instead of theses sides

7. TE to review TRAILS-END.COM UNIT PORTAL
Manage your entire sale in one place!
Order Popcorn
Invite your Scouts to register
Set your unit and Scout goals
Manage your Scout Roster
Set your Storefront Sales Calculation Method
Give access to additional Popcorn Team members
Add your unit’s bank account to receive payments
Manage your unit’s:
Inventory
Wagon Sales
Storefront Sales
Online Sales
TE to review

8. SAVE TIME MANAGING YOUR SALE!
TRAIL’S END APP
SAVE TIME MANAGING YOUR SALE!
The app for Scouts to track and report real-time storefront, wagon and online sales, accept cash and credit cards, track inventory by Scout and storefront, and schedule Scouts for storefronts.
FREE CREDIT CARD PROCESSING
Powered by Square | Paid by Trail’s End
Every Scout, every sale will receive free payment processing.
Square is the leading credit card solution for units.
Compatible with all Square Readers (not required to take credit cards).
3 min
PROVEN RESULTS
Over 2,300 Scouts tested the app. It led to more sales!
In 2018, over 190 units sold almost $2 million testing the app.
Sales grew 26%.
Credit card orders averaged 20% higher vs. cash.

9. Storefront Scheduling
TRAIL’S END APP
Point of Sale
Payment
Storefront Scheduling
Sale Tracking
If you don’t have ability to have good sound, use slides

10. If you don’t have ability to have good sound, use slides
Scout Portal
If you don’t have ability to have good sound, use slides

11. If you don’t have ability to have good sound, use slides
Scout Portal
If you don’t have ability to have good sound, use slides

12. If you don’t have ability to have good sound, use slides
Scout Portal
If you don’t have ability to have good sound, use slides

13. If you don’t have ability to have good sound, use slides
Scout Portal
If you don’t have ability to have good sound, use slides

14. If you don’t have ability to have good sound, use slides
Unit Leader Portal
If you don’t have ability to have good sound, use slides

15. If you don’t have ability to have good sound, use slides
Unit Leader Portal
If you don’t have ability to have good sound, use slides

16. If you don’t have ability to have good sound, use slides
Unit Leader Portal
If you don’t have ability to have good sound, use slides

17. If you don’t have ability to have good sound, use slides
Unit Leader Portal
If you don’t have ability to have good sound, use slides

18. 3 min FREE SHIPPING ON ALL ONLINE ORDERS! TRAIL’S END ONLINE
2018 Proven Results: Nationally, online continues to grow at 28%.
BENEFITS FOR UNITS
No risk of excess inventory.
No handling product.
No cash collection.
No extra work!
BENEFITS FOR SCOUTS
Higher sales - average online sale $73 vs $22 face-to-face.
More product variety.
Sales count toward Trail’s End Rewards and Scholarship.
Access to special TE online promotions and rewards.
3 min

19. Update dates KEY DATES KEY DATES TO REMEMBER Popcorn Kickoff
08/29/2019
Show-N-Sell Orders Due
09/06/2019
Show-N-Sell Distribution
09/19/2019
Show-N-Sell Returns
11/08/2019
Take Orders Begins
09/09/2019
Take Order Due
11/13/2019
Take Order Distribution
11/22/2019
Final Payment Due to Council
12/06/2019
Update dates

20. PRODUCTS
Emphasis on new flavor for Salted Caramel and new size/flavor for white cheddar

21. Commission Percentage:
YOUR UNIT EARNS
Commission Type:
Commission Percentage:
Base Commission
31%
Bonus Commission – Attend the Council Kick-Off and Pay Balance “Owed” on BOTH due dates 1%
Bonus Commission – Pay off Balance “Owed” on or before BOTH due dates
TOTAL COMMISSION
33%
5 min

22. Bonus Prizes
In addition to the Trail’s End Rewards program, your Scouts can earn the following:
Scout sells $900 free ticket to Sonic the Hedgehog!
Units that sell $1 more than last year, Camp Chef Utensil Set
Top District Seller $50 Walmart Card
Top Cub Scout and Scouts BSA: Coice of
Kayak
Virtual Gaming Party
XBOX, Playstation 4
1-2 min

23. (combined face-to-face & online)
TRAIL’S END SCHOLARSHIP
Sell $2,500
(combined face-to-face & online)
6% of your total sales each calendar year invested in your own college scholarship account.
1-2 min
Funded By Trail’s End

24. 12 weeks: August 12 – November 3
MT. ADVENTURE REWARDS
$20,000 OF REWARDS EACH WEEK*
12 weeks: August 12 – November 3
TO QUALIFY
Scouts earn one (1) entry for every $100 in credit card sales (App + Trails-End.com) each week.
Note: The storefront split calculation set by the unit leader will impact credit card credit.
REWARDS FOR SCOUTS
One (1) family vacation awarded as a $2,500 Visa Gift Card each week.
Up to 1,750 $10 Amazon.com Gift Cards rewarded as “Instant Wins” awarded each week.
SELECTION AND FULFILLMENT OF REWARDS
Winners will be randomly selected; nationally for vacation winners and regionally for instant winners.
Winning Scouts claim Amazon.com Gift Cards in their Trail’s End Scout accounts.
Visa Gift Cards mailed to winners by Trail’s End.
*Up to $20,000 of Rewards each week

25. 2019 Council Policies
Payments
Product Returns
Production Exchanges Between Units
Additional Product
Have a council volunteer present if they are good. Can use live testimonials instead of theses sides

26. 2019 POPCORN RETURN POLICY
All left over Show-n-Sell product must be incorporated into your unit’s Take Order – Take Orders are due ONLINE by November 13th
Any remaining Show-n-Sell product not utilized in a unit’s Take Order, must be returned to the Council office by Thursday, November 8, 2019.
Show-n-Sell Popcorn may ONLY be returned in sealed, unopened cases!
Have a council volunteer present if they are good. Can use live testimonials instead of theses sides

27. THE POPCORN SALE
BEST PRACTICES
Have a council volunteer present if they are good. Can use live testimonials instead of theses sides

28. PLANNING BUILD A TEAM PLAN LIKE A BUSINESS
Shared ideas, shared efforts.
Prevent burnout.
Pass down tribal knowledge.
PLAN LIKE A BUSINESS
Why does your Unit sell Popcorn?
Plan your Ideal Year of Scouting.
Calculate your IYOS Cost.
Create your Scout sales goal.
Agenda

29. STOREFRONT SALES SELL AT STOREFRONTS RECRUITING 2-Hour Shifts
Maximize Hourly Sales
Use every store in your area
$18 Avg. Transaction, $100+/hr
Recruit at the Storefront!
RECRUITING
We’re already selling Scouting!
Scouts recruiting Scouts
Have flyers
Interest list
Agenda

30. PERSONAL SALES DOOR TO DOOR FRIENDS,FAMILY, WORKPLACE BLITZ DAYS
Neighbors
$28 Avg. Transaction, $100/hr
FRIENDS,FAMILY, WORKPLACE
Door to Door
Friends & Family, Workplace
BLITZ DAYS
Dens & Patrols are assigned neighborhoods
Top Selling Den incentive
Social gathering after
Agenda

31. ONLINE SALES FREE SHIPPING ON ALL ONLINE ORDERS! CREATE ACCOUNTS
In 2018, the average online transaction was $73.
The average Scout that sold online averaged over $200 in online sales!
CREATE ACCOUNTS
Scouts need an account to sell online.
Consider an account creation incentive.
SHARING
Sharing drives sales.
Facebook
Text
Twitter, LinkedIN, etc
“Sharing Sunday” – Every Scout shares their online page every Sunday throughout the sale. Average share is $33 nationwide.

32. MOTIVATING SCOUTS SCOUT MOTIVATION PARENT BUY-IN KICKOFF
Every Scout Sells
Set a Goal
Bigger Prizes
PARENT BUY-IN
Scouts Personal Growth
Scout Rewards
KICKOFF
Info
FUN!
Parent Buy-In
Top Seller Pledge
Agenda

33. Update dates WE ARE TO HELP YOU SUCCEED
COUNCIL CONTACT INFO
Dan Rogers: Staff Advisor
(706)
Jessica Hornsby: Council Kernel
(224)
Popcorn website
TRAILS END SUPPORT
Facebook Group
facebook.com/groups/TEPopcornCommunity
Trail’s End App Support
General Support
Update dates

34. facebook.com/groups/TEPopcornCommunity
THANK YOU
Join us on Facebook!
facebook.com/groups/TEPopcornCommunity