1. Ashcroft International Business School
international in scope, practical in focus
Dr Katalin Illes
AIBS

2. Overview Current Issues in Business Schools Theory versus Practice
Performance versus Growth
Examples from AIBS
Discussion

3. John Ruskin

5. Cambridge

8. Chelmsford

9. Modern campus

10. Business School

11. At Ashcroft International
Business School
our vision is …….
‘to be a leading practice based, international business school’
………… our courses, research and faculty reflect this vision!

12. AIBS – Our Strategy
‘Innovative
Management
Practitioners’
Creating Value thru:
Innovative Products/Research
Building Brand
AIBS mission:
AIBS vision:
‘a leading
practice based,
international
business school’
‘we develop people who are capable and inspired in their thinking and management practice ……. individuals who will achieve their career potential and make a difference through innovative management practice’
Projects led
by senior
faculty
Creating Value thru:
Growth
Organisational Capability
1……
2……
3……
4…….
5……..
6………
ARU Core Values
sense of belonging
academic ambition
concern for environment
innovation
supporting each other
honesty and open-ness
Academic Profile
and Reputation:
Growth and Staff &
Organisational Capability:
1……
2……
3……
4…….
5……..
6………
1……
2……
3……
4…….
5……..
6………
grow the
business - third
stream &
International
an innovative
practice based
course
portfolio
deliver the AIBS
student
experience
reputation
management
programme
a programme of
practice based
research
partnerships &
collaborations
academic excellence
in ‘International
Management
Practice’
build up
staff &
organisation
capability
1……
2……
3……
4…….
5……..
6………
1……
2……
3……
4…….
5……..
6………
A = academic excellence in IMP
I = innovation
B = business partnerships
S = staff & student success
1……
2……
3……
4…….
5……..
6………
1……
2……
3……
4…….
5……..
6………
Annual Strategic Plan: Set Targets, Develop Action Plans, Delivery Teams

13. A – academic led or practice based? I – innovative work based courses?
Going to Business School – An Important Career Choice?
A – academic led or practice based?
I – innovative work based courses?
B – business connected?
S – staff with business experience?

14. & Organisations (Practice)
A business school lecture usually has a matrix model somewhere!! So here it is …….. there
are 120 business schools in the UK …….
… most business schools
tend to emphasise their focus
(teaching or research) and
how they measure success
or impact …… few schools
can do everything!!
Impact on Business
& Organisations (Practice)
practice based
business
schools
Teaching
(People
Development)
AIBS
Research
(Knowledge
Development)
Adapted from EBK/AIM
Management Research
Forum Report 2006
research led
business
schools
Impact on Academe
& Knowledge (Theory)

15. A – academic rigour and practical relevance
Benefits of the AIBS Experience
A – academic rigour and practical relevance
I – international experience
B – business skills
S – student support

16. AIBS Portfolio Review and Development 08/09
‘White Space’ Programme
Innovations 07/08
Objective:
to deliver an innovative
and market leading
practice based course
portfolio
Approval & Development
Events for New Pathways
Eg BA Management
& Leadership –
0+3 & 1+2
Eg BA Enterprise
& Entrepreneurship
AIBS Pathway
Review &
Development
Teams
Eg London College
Accountancy
Sign Off
New
Proposals and
Changes to Pathways
Eg BA Fast Track &
2+1 – BA Management
Practice
Profs of
Practice
Academic
Specialists
Visiting F
& Profs
Eg Masters
Global Communications
Management
Review of
Existing
Pathways
Planning
& Development Management
Group
Eg Masters
Global Logistics
Management
AIBS
UG Portfolio
AIBS
Partners
Business
Advisors
Student &
Alumni
AIBS
PG Portfolio
Features Profile for AIBS
Practice Based Courses
Eg all pathways & modules have
input from ‘Business Advisory Panel’
academic and management practitioner
delivery and assessment
all pathways have a PDP/career management
development module etc
AIBS
Professional
Portfolio
AIBS
Corporate
Portfolio
AIBS
Partnership
Portfolio
‘Brown Space’ Programme
Innovations 08/09 & 09/10

17. Programme Development – Blending Academic Theory and Management Practice
Course
Development:
D – design
D – delivery
D - distribution
Student
Experience:
‘Management Education Telescope’
C – content (what) subject/disciplines – themes/issues
C - context (where) classroom – work place
C – communication (how) academic – management practitioner
Academic
Lens
Practitioner
Lens ?
A/L
P/L
Academic
Theory
Moving the
Theory/Practice
Boundary
Management
Practice
Academic
Theory
Management
Practice
Academic
Theory
Model we are
Developing
in AIBS
Dominant
Model in Many
Business Schools
Features of learning outcomes::
reflecting on practice
- developing capability & skills
Features of learning outcomes::
theoretical analysis
- develop knowledge & understanding

18. Institute for International Management Practice
Visiting &
Full-Time
Faculty
Corporate &
Business
Partnerships
Visiting & Full-Time
Faculty
Innovative Practice
& Work Based
Learning
Courses
Institute of
International Management
Practice (Asiax2)
Programme
Area eg
Global
Logistics
Management
Programme
Area eg
Asian Business
Alumni
Management
Alumni
Management
Programme
Area eg
Public Services
Management
New Building
at Cambridge –
Institute of International
Management
Practice (UK)
International
Professors
of Practice
Local
Programme
Areas
Professors of
Practice
Global
Programme
Areas
Institute of
International Management
Practice (Africa)
Applied Research
& Consultancy
Flow of staff, students,
research, programme ideas,
visiting faculty
Applied Research
& Consultancy
Local Corporate
& Business
Partnerships
Cross-Institute courses & research
Movement of Profs of Practice
Connectivity with global businesses
Developing global alumni network
Exploit Institute brand globally
Institute of
International Management
Practice (Scandanavia))
Innovative Work &
Practice Based
Courses
Institute of
International Management
Practice (Caribbean)