1. Cohesion policy communication 2014+ Synergy = smart together
Communication strategy
ERDF-ESF
Mieke Cornet & Marianne Schrama

2. How it started Many organizations involved in Europe – public (1828)
Lack of shared messages
Small individual communication activities
Expensive and ineffective
Lonely

3. So, joining forces Permanent Representation
Ministry of Economic Affairs
ERDF
ESF
INTERREG

4. Goal Reach the general public, wider scope
No more waste of energy and money
Better results
Feeling better

5. Results so far Photo exhibition 2009 Europaomdehoek.nl
Midterm evaluation
Europa Kijkdagen 2011, 2012 & 2013

6. Conclusions We understand each other We reinforce each other
We want to continue and enlarge

7. Basic elements for the strategy
Co-operate where possible
Respect and room for differences
Projects are the key
Other funds are welcome

8. Strategy
Process
Content

9. Process 1 Start from the current situation Check on relationship
Transnational programs cautious
Step by step
Confidence must grow

10. Process 2 ESF & ERDF writing
European Fisheries Fund and Rural Development Program closely involved
Transnational programs involved in the background

11. Process 3
Before you can come to a common core message, you must agree on the method you will use to formulate this core message.
Process and content are intertwined

12. Process 4
Factor C
Determine common targetgroups by force field analysis
Determine common core message

13. Current situation Completion of the draft strategy
ERDF+EA > ESF > plenary session
Future milestones in a calendar

14. Next future Finalize strategy Adopt strategy
Apply strategy on OP’s, year plans and activities

15. Further steps Continue cooperation: www.europaomdehoek.nl
Europa om de hoek Kijkdagen (open days)
Expand cooperation:
- joint activities
- develop formats
- singel webportal

16. Lessons learned A strategy: you do it together Check assumptions
Mutual trust is the basis
Give each party space
Write together
Give the process time

17. Questions ? Ministry of Economic Affairs Marianne Schrama
OP Kansen voor West
Mieke Cornet