1. Animaker Tips Explainer Script Tutorial
By Ian Maigua

2. Lesson Overview
The explainer script is the most important part of an explainer video because it tells the customer how a business’s product or service will benefit their lives.
If you have never created an explainer video script, you will definitely want to check out this presentation.
In this tutorial, we will show you the process that we use to create professional explainer scripts that turn viewers into buyers.

3. The Phone Interview
At Animaker Tips, we always like to start all of our explainer videos by having a phone interview with the client.
The phone interview is important because we gather the information that we need to write the explainer script.
The questions that we ask we will follow this explainer video structure.
Understanding the Problem
Presenting the Solution
Describe the Process
One sentence Thesis Statement
Call to Action

4. Phase 1: Understanding the Problem
The goal for this phase is to show the audience that we understand the problem that they are dealing with. This ability to sympathize with the audience will help you to grab their attention right away.
Here are two questions that we typically ask the client during this phase
What is the problem that you are trying to solve with your product or service?
Who is your target audience?
These two questions are perfect for completing this phase because
They show us the problem that their product is trying to solve
It tells us the target audience for this product. This information will help us to figure out how to write the script that will appeal to the company’s target audience.

5. Phase 1: Understanding the Problem Question 1
What is the problem that you are trying to solve with your product or service?
The problem is that attending a conference tends to be very expensive because you need to pay for many things such as food, travel, and hotel expenses.
These expenses can prevent a person from attending the conference because it is simply out of their budget.

6. Phase 1: Understanding the Problem Question 2
Who is your target audience ?
The target customers are men and women who are about 18 to 32 years old. This audience should be interested in attending conferences.

7. Phase 1: Understanding the Problem Turning the responses into a script
Actual Script
What is the problem that you are trying to solve with your product or service?
Attending a conference can be expensive because you need to pay for food, travel and hotel accommodations. These expenses can prevent people from attending their event.
Who is your target audience?
18 to 35 year old people who love to attend events and conferences.
Are you attending a conference and looking for someone to split costs with such as travel and accommodation? Susan is a young entrepreneur who wants to attend a conference that will improve her marketing skills. Brian is a comic book enthusiast who wants to connect with other fans at the next comic book convention.
The travel expenses such as lodging and local transportation are just too expensive for them to manage alone. If they can’t find someone to share the costs with, they won’t be able to go on their trips. Thankfully they found out about TravelPal Finder!

8. Phase 2- Presenting the Solution
The goal for this phase is to show the audience that the client’s product is the solution to the problem that they are dealing with.
This is the question that we typically ask the client during this phase.
How does your product or service benefit your customer?
This question is vital to the explainer script because it shows how your product or service benefits the customer.

9. Phase 2: Presenting the Solution Question 1
How does your product or service benefit your customer?
Now Travelpal Finder easily solves this problem by connecting you to another person who is attending the same event.
This allows both of you to negotiate how you will split the expenses such as hotel, travel, and food expenses.  
This will ultimately reduce your travel expenses because you be able to split it with your travel buddy.  

10. Phase 2: Presenting the Solution Turning the responses into a script
Actual Script
How does your product or service benefit your customer?
Now Travelpal Finder easily solves this problem by connecting you to another person who is attending the same event.
This allows both of you to negotiate how you will split the expenses such as hotel, travel, and food expenses.  
This will ultimately reduce your travel expenses because you be able to split it with your travel buddy.
TravelPal Finder is a platform where people attending the same event can connect and decide how they will split travel costs such as an Airbnb, Uber, or even a sandwich!

11. Phase 3- Describing the Process
The goal for this phase is to show the audience the steps they need to follow in order to use the product.
This is the question that we typically ask the client during this phase.
Explain the process required to use your product or service ?
This question is vital to the explainer script because it shows the audience how to use your product.

12. Phase 3: Describing the Process Question 1
Explain the process required to use your product or service
First you will need to create your own account
at the Travelpal Finder website.
Select the event that you want to attend
Ex: Entrepreneurial conference
Travelpal Finder will use it’s large database to connect you with your perfect travel partner
Split the travel expenses with your travel buddy.
Ex: Uber, Airbnb, and etc.

13. Phase 3: Describe the Process Turning the responses into a script
Actual Script
Explain the process required to use your product or service ?
First you will need to create your own account
at the Travelpal Finder website.
Select the event that you want to attend
Ex: Entrepreneurial conference
Travelpal Finder will use it’s large database to connect you with your perfect travel partner
Split the travel expenses with your travel buddy.
Ex: Uber, Airbnb, and etc.
Signing up is so easy. First create your account, in order to see our event listings. Once you find your event, you will simply pay a minimal fee to unlock the list of other attendees that are going to the same event. If your event is not listed, contact us and we will see about getting it added to our listings.

14. Phase 4- One Sentence Thesis Statement
The goal for this phase is to summarize the benefit of using product or service in one sentence. This advantage of having this one sentence thesis is it makes easier for the customer to remember the main point of your video.
This is the question that we typically ask the client during this phase.
What is the main message that you want your audience to remember after they watch your video ?

15. Phase 4: One Sentence Thesis Statement Question 1
What is the main message that you want your audience to remember after they watch your video ?
TravelPal finder is a platform that pairs people who are attending the same conference. This feature allows both people to easily split up the travel expenses such as transportation, food, and housing.

16. Responses Actual Script
Phase 4: One Sentence Thesis Statement Turning the responses into a script
Responses
Actual Script
What is the main message that you want your audience to remember after they watch your video ?
TravelPal finder is a platform that pairs people who are attending the same conference. This feature allows both people to easily split up the travel expenses such as transportation,food, and housing.
With TravelPal Finder, Brian and Susan can now attend their own events without breaking their budget and make new friends along the way.

17. Phase 5- Call to Action What is your call to action ?
The goal for this phase is to tell the customer what you want them to do after they watch your video.
Ex: You can tell them to subscribe to your Youtube channel (call to action).
This is the question that we typically ask the client during this phase.
What is your call to action ?

18. Phase 5: Call to Action Question 1
What is your call to action?
The call of action is to get the audience to sign up for their own TravelPal Finder account.

19. Phase 5 : Call to Action Turning the responses into a script
Actual Script
What is your call to action?
The call of action is to get the audience to sign up for their own TravelPal Finder account.
Save hundreds of dollars on your next adventure by using TravelPal Finder.
Sign up today at travelpalfinder.com and share it with your friends.
TravelPal Finder: share costs, share memories.

20. Check out the Final Explainer Script
In the next slide, you will see a visual chart that will show you how I used the 5 phases to write my TravelPal explainer script.

21. Travel Pal Explainer Script (5 Phase Breakdown)
Are you attending a conference and looking for someone to split costs with such as travel and accommodation? Susan is a young entrepreneur who wants to attend a conference that will improve her marketing skills. Brian is a comic book enthusiast who wants to connect with other fans at the next comic book convention.
The travel expenses such as lodging and local transportation are just too expensive for them to manage alone. If they can’t find someone to share the costs with, they won’t be able to go on their trips. Thankfully they found out about TravelPal Finder!
TravelPal Finder is a platform where people attending the same event can connect and decide how they will split travel costs such as an Airbnb, Uber, or even a sandwich!
Signing up is so easy. First create your account, in order to see our event listings. Once you find your event, you will simply pay a minimal fee to unlock the list of other attendees that are going to the same event. If your event is not listed, contact us and we will see about getting it added to our listings.
With TravelPal Finder, Brian and Susan can now attend their own events without breaking their budget and make new friends along the way.
Save hundreds of dollars on your next adventure by using TravelPal Finder. Sign up today at travelpalfinder.com and share it with your friends. TravelPal Finder: share costs, share memories.
1. Understanding the problem
2. Presenting the Solution
3. Presenting the Process
4. One Sentence Thesis Statement
5. Call to Action