1. Geographic Information Systems and using Esri Business Analyst Data Jeff Blossom, Center for Geographic Analysis, Harvard University Presented to students in: Black Business Leaders and Entrepreneurship Feb. 14, 2018

2. 1737 Cambridge St., Cambridge
Our mission: “To support research and education that relies on geographic information”
1737 Cambridge St., Cambridge

3. Geographic Information Systems (GIS)
Geographic feature representation:
points, lines, polygons, and rasters.
Lines – U.S. Interstates
Polygons – U.S. States
Raster – Aerial image
Points – U.S. City centers

4. Geographic Information Systems (GIS)
Information about the geographic features – stored in tabular form
Geographic Information Systems (GIS)
Lines – U.S. Interstates
Points – U.S. Cities
Polygons – U.S. States

5. Geographic Information System (GIS)
Hardware - Software - Data - Methodology - People - Management
A common set of
tools and procedures
A well managed system
of information
Database
Data Files

6. Esri Business Analyst Census demographic data:
Thousands of census variables are available for mapping at the state, county, ZIP, tract, and block group level of geography.
Such as:
income race, age, gender
educational attainment employment
means of transportation ancestry
marital / family status poverty
Thousands of consumer marketing variables are also available to map such as spending habits on specific things (such as alcoholic beverages, dining out, books, medical care, groceries, cigarettes, exercise equipment, etc.) or at specific stores.
The full variable list is available for download on the Fast Answer website.

7. Mapping socio-economics with business analyst online

8. ESRI Business Analyst Data – Business locations
~13 million businesses locations for each year, 2006 – 2017
In GIS format, available to all Harvard affiliates.
Attributes include company name, sales volume, number of employees, and NAICS code.
North American Industry Classification System
A 6 digit code that classifies business types
e.g.:   = Bowling alleys

11. Neighborhood Assessment: Services and Amenities
Neighborhoods, in gray.

12. Neighborhood Assessment: Services and Amenities
Neighborhoods, in gray. All businesses from 2010, blue dots.
Blue dots show business locations

13. Neighborhood Assessment: Services and Amenities
Neighborhoods, in gray. All businesses from 2010, blue dots. Just restaurants, green dots.
Select by Attribute: Green dots show restaurant locations

14. Neighborhood Assessment: Services and Amenities
Neighborhoods, in gray. All businesses from 2010, blue dots. Just restaurants, green dots.
Overlay analysis (intersect) between neighborhoods and Restaurants produce a count of restaurants in each neighborhood.

15. Jeff Blossom jblossom@cga.harvard.edu http://gis.harvard.edu
THANK YOU
Questions?
Jeff Blossom