1. The Future Nurse and Midwife Programme Board
Communication Plan 28th August   

2. Communications Objectives
(one of two slides)
To raise awareness of the new NMC Standards across the nursing and midwifery workforce 
To explain how the new Standards will impact education and practice in Scotland 
To explain how we will implement the new NMC Standards across the nursing and midwifery workforce in Scotland 
To highlight how and where to access information, resources and support 

3. Communications objectives (continued)
(slide 2 of 2)
To dispel any myths or misunderstandings about the new standards and how they impact education and workforce roles 
To explain how the new standards will affect current workforce roles and changes that will occur 
To facilitate the sharing and cascading of information by NHS Boards across their networks 
Promote partnership working and co-production with Higher Education Institutions (HEIs) 

4. Audiences

5. Nursing and National press
Channels
Direct
Webpage (NES)
Face to Face
Social Media
SCEPRN
Traditional media
Nursing and National press
New sources

6. Implementation
How we will deliver communications and tactics we will use
Key messages
(multiple sources)
Newsletter
National slide set
eLearning resources
Articles/news releases
Posters/displays
Case studies – text and video
Photography
Social media
Frequently Asked Questions
Deliverables from Programme Board workplan

7. Thanks to the Communication group
Communication sub group
Mentor and student nurse
Practice
HEI
NES