1. Uniting Business for Good
Florida’s Changing Economic, Demographic & Political Landscape and Why Business Matters

2. Uniting Business For Good
Leadership (Elections)
Solutions (Research)
Actions (Lobbying & Grassroots)

4. “Florida is changing. Our ECONOMICS, our demographics and our politics are all changing and these changes are both opportunities and challenges.” – Mark Wilson
“Our mission is to lead Florida to a new and sustainable economy.”

5. Florida At A Glance www.TheFloridaScorecard.org
Florida’s Economy $1 Trillion GDP (17th)
21.5 Million Residents
3rd / 26M By 2030 / More Than 900/Day
126.1 Million Visitors In 2018 (+50M by 2030)
Florida Creates 1 Out Of Every 13 New U.S. Jobs
289,700 Jobs Looking for People. 357,000 People Looking for Jobs.

6. Job Creation April 2018 – April 2019 Top Counties for Jobs
U.S. Growth Rate 1.8% Florida Growth Rate 2.4%
Top Counties for Jobs
1. Miami-Dade 41,337
2. Orange 15,080
3. Palm Beach 8,918
4. Lee 7,308
5. Broward 6,381
Brevard 5,881
Seminole 4,889
Osceola 3,687
Polk 3,197
Lake 3,079
Top Counties for Job Growth
Glades 3.1%
Miami-Dade 3.1%
Putnam 2.3%
Brevard 2.2%
Lee 2.2%
Osceola 2.2%
Martin 2.1%
Orange 2.1%
Lake 2.1%
Flagler 2.1%
13 Florida counties lost jobs over the past year
Data Source: Florida Department of Economic Opportunity

7. Florida Industry Diversification by MSA
#1 Most Diverse – Naples-Immokalee-Marco Island MSA
#2 Most Diverse – Palm Bay-Melbourne-Titusville MSA
#3 Most Diverse – Miami-Ft. Lauderdale-West Palm Beach MSA
#4 Most Diverse – Orlando-Kissimmee-Sanford MSA
#5 Most Diverse – Cape Coral-Ft. Myers MSA
#6 Most Diverse – Jacksonville MSA
Data Source: Florida Gulf Coast University, Regional Economic Research Institute. Q data.

8. Job Creation 2007 to Q3 2018 U.S. Growth Rate: 10.1%
Florida Growth Rate: 11.2%
Citrus County Growth Rate: -3.0%
The Other 49 States – 1,274 counties lost jobs during this period. That is 41.6% of counties outside of Florida.
Florida – 18 counties lost jobs during this period. That is 26.8% of Florida’s counties.
6,713
18 Counties – was 26 counties in In 2017 more than half of U.S. counties hadn’t recovered all their jobs.

9. Industry Jobs – April 2018 thru April 2019 Percent Growth
Education & Health Services
46,800
3.6%
Professional & Business Services
42,700
3.1%
Leisure & Hospitality
32,000
2.6%
Trade, Transportation & Utilities
24,600
1.4%
Construction
22,600
4.2%
Financial Activities
18,800
3.3%
Manufacturing
10,300
2.8%

10. Innovation and Economic Development
Manufacturing: Florida 2.8x U.S. Rate
Florida - current
Florida

11. “Florida is changing. Our economics our DEMOGRAPHICS and our politics are all changing and these changes are both opportunities and challenges.” – Mark Wilson
“Our mission is to lead Florida to a new and sustainable economy.”

12. Florida’s Next 4.5 Million People Top 10 Growth in People
Miami-Dade 639,060
Orange 451,990
Hillsborough 412,926
Broward 329,843
Palm Beach 279,976
Duval 225,250
Lee 212,763
Osceola 178,394
Polk 171,439
Pasco 129,769
Top 10 Growth in Percent
Sumter 51.8%
Osceola 50.7%
St. Johns 43.9%
Walton 41.5%
Lake 34.3%
Nassau 34.0%
Santa Rosa 33.8%
Orange 33.5%
Flagler 32.2%
Liberty 31.6%
The top 3 Counties get 33.4% of the Growth:
Top 6: %
Top 11: 70.3%
Top 13: 75.5%
Data Source: Bureau of Economic and Business Research (BEBR) Population Studies Group, University of Florida

13. Growth to 2030 by Age Group Age Group 0% 20% 40% 60% 80% 85+ 80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
0-14 0%
20%
40%
60%
80%

14. Where Does Florida’s Growth Come From?
Change in Population by Source, (millions)

15. Florida’s 3rd Grade Reading Scores
91,066 3rd graders not reading at grade level
6,713
Top Counties Bottom Counties
1. St. Johns Desoto 34
2. Nassau Gadsden 37
3. Baker Madison 40
4. Santa Rosa Putnam 41
Sarasota Marion 44
Monroe Jefferson 45
Gilchrist Hendry 47

16. Under-18 Poverty in Florida
There are 901,772 kids living in Poverty in Florida
Florida’s under-18 Poverty rate: 22.3%
Top Number: Kids living in Poverty
Bottom Number: Under-18 Poverty Rate
Data Source: American Community Survey, U.S. Census Bureau

17. Citrus County Under-18 Poverty by Zip Code
There are 6,286 kids in Citrus County living in poverty
Numbers
Top: Zip Code
Middle: number of kids living in poverty
Bottom: Under-18 Poverty Rate
Data Source: American Community Survey, U.S. Census Bureau

18. People in Poverty in Florida
3,070,972 people living in poverty, by zip code
“If you eliminated poverty in just 20 of Florida’s 983 populated zip codes, you would eliminate 10 percent of poverty in Florida”
Top Zip Codes Percent of Poverty
20 10%
48 20%
84 30% % %

19. “Florida is changing. Our economics, our demographics and our POLITICS are all changing and these changes are both opportunities and challenges.” – Mark Wilson

20. What Do You Think Motivates Business In Florida? February 2019
What’s Better? Socialism or Capitalism?
Voters Under 40
Businesses Care About Employees
Businesses Care Mostly About Profits

21. Florida’s Game Changers/Headwinds
Term-limits creating Kings and Queens in Leadership – short term vs. long term.
Florida has become a testing ground for national issues and Constitutional Amendments as turnout drivers
Out-of-state billionaires with their own anti-business agendas, essentially creating their own political machinery to advance their agendas.
State Republican and Democratic parties in states of disarray.
National Politics – Are President Trump and/or Congress a tailwind or headwind?
Proliferation of “paid” and “fake” news creating uncertainty.

22. Florida’s Governor & Cabinet
Governor Commissioner of Agriculture Attorney General Chief Financial Officer
Ron DeSantis (R) Nikki Fried (D) Ashley Moody (R) Jimmy Patronis (R)
DeSantis won by 32,463 votes
DeSantis won 54 Counties
Gillum won 13 Counties
Fried won by 6,753 votes
Caldwell won 54 Counties
Fried won 13 Counties
Moody won by 487,620 votes
Moody won 59 Counties
Shaw won 9 Counties
Patronis won by 279,681 votes
Patronis won 57 Counties
Ring won 10 Counties

23. Senate President Bill Galvano House Speaker José Oliva
Florida Legislature
Balance of Power
Senate – 23 R, 17 D
65% new since 2016
House – 73 R, 47 D
70% new since 2016
110 of 160 of the Legislature have less than 2 years experience
Senate President Bill Galvano
House Speaker José Oliva

24. Total Voter Registration
By County (41R, 26D)
Republican= 4,718,813
Democrat= 4,965,139
NPA/Other= 3,713,011
13,397,063

25. By County Republican Democrat NPA/Other APRIL NEW VOTERS
Pull up Florida counties map:
Go to > statistics > New Voters By County > change Month to current month you are looking for > click show percentages.
Whichever party has the highest percentage of new voters, that is the color of the county on this slide. You may find it easier to go through the county's from left to right if you are looking at Florida.

26. Florida the most important battleground state
Elections are so expensive because 3 separate elections (Early, By Mail & Election Day) $22 per vote more than $150 million spent on Gov race
Show vote conversion from 2014

27. Florida Chamber’s Latest Statewide Poll with Regional Insights

28. Changing Voter Attitudes
Statewide
54:25
Jacksonville
62:22
Gainesville
46:38
Tallahassee
50:31
Panama City/Pensacola
55:25
Orlando/Daytona
53:22
Tampa/St. Pete
56:24
Ft. Myers/Naples
61:25
Broward/Miami
52:27
Palm Beach
48:28
Statewide
54:25
Men
59:24
Women
50:26
Republicans
77:9
Democrats
34:43
Others
48:21
White
59:22
African-American
27:48
Hispanic
61:18

29. Top Voter Concerns by Media Market
EDUCATION
JOBS
ENVIRONMENT
OTHER
Statewide 13 11
Healthcare 10%
Immigration 8%
Gun Issues 5%
Jacksonville 22 9
Healthcare 11%
Gainesville 15 8
Healthcare 15%
Tallahassee 25 6
Crime/Drugs 13%
Panama City/Pensacola 16 18 5
Immigration 18%
Orlando/Daytona
Tampa/St. Pete 10 12
Healthcare 12%
Ft. Myers/Naples 17
Broward/Miami
Healthcare 9%
Palm Beach 14
EDUCATION
JOBS
ENVIRONMENT
OTHER
Statewide 13 11
Healthcare 10%
Immigration 8%
Gun Issues 5%
Men 9 12
Healthcare 8%
Women 17
Healthcare 11%
Rep 6
Immigration 13%
Dem 16
Healthcare 13%
Others
White 10 15
Immigration 10%
Black 14 1
Healthcare 19%
Hispanic 19
Immigration 9%

30. Carolyn Gosselin
Senior Vice President