1. [Name of Organization A] L M H
Use this template to identify organizations who have similar mission or services as your organization and assess their overlap with your key target audiences. Doing so will help you to identify your unique value proposition and avoid duplication of services or messaging.
INSTRUCTIONS:
Identify peer organizations and input them into the to the leftmost rows.
Identify your main target audiences and input them into the top columns.
Analyze to what extent each of these organizations target the same audiences with their overall mission or with a particular program or initiative.
Organization and Objective/Observations
Audience A
Audience B
Audience C
Audience D
[Your Organization]
Description of your organization’s mission or objective [Highlight the parts of this mission, programs, or objectives that are relevant to your competitive analysis]
[Name of Organization A]
Description of organization’s mission or objective [Highlight the parts of this mission, programs, or objectives that are relevant to your competitive analysis] L M H
[Name of Organization B]
Description of organization’s mission or objective
[Name of Organization C]
[Name of Organization D]
[Name of Organization E]
L = low to no overlap in audience base
M = moderate overlap in audience base
H = high overlap in audience base

2. Organization X (Us) Organization A L M Organization B H Organization C
Use this template to identify organizations who have similar mission or services as your organization and assess their overlap with your key target audiences. Doing so will help you to identify your unique value proposition and avoid duplication of services or messaging.
Sample Completed Analysis (Note: information in this diagram is fabricated and does not represent real organizations)
Organization and Objective/Observations
Administrators
Teachers
Parents
Volunteers
Organization X (Us)
Provide in-school financial literacy education via corporate volunteers delivering our year-long curriculum.
Organization A
Provide after school educational programming to lengthen learning hours. L M
Organization B
Pair tutors during and after school hours to support academic achievement. H
Organization C
Provide workplace readiness programming via field-trips and in-classroom tutorials.
Organization D
Pair corporate volunteers with K-12 students as career guides.
Organization E
Provide lunch-time events where volunteers come to read with children as “buddies.” No structured educational component to program.
L = low to no overlap in audience base
M = moderate overlap in audience base
H = high overlap in audience base