1. Alexis Allen LaTosha Bell Danielle Perri Jasmine Galloway Raven Duncan
Big Girl, Small Market!
Alexis Allen
LaTosha Bell
Danielle Perri
Jasmine Galloway
Raven Duncan

2. What Started it All...
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Lululemon, Abercrombie, and American Apparel only sell clothes up to a size 12.
Many places only sell those sizes on the floor and store bigger sizes in the back!
Stores like this are EVERYWHERE and if you’re small, you don’t notice!
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4. Statistics
Average American woman wears a size 12 = 67% of the population
In most stores sizes run up to a 12
Plus size market is at $18 billion, Out of a total $108 Billion

5. Statistics Gen Y = Ages 15 - 35 Gen X = Ages 36 - 55
Boomers = Ages 56 – 69

6. stores that carry Lane Bryant/ Avenue Ross/ TJ Maxx/ Marshalls Torrid
Macys
Modcloth
H&M
Old Navy
Simply Be
ASOS
Forever 21
Charlotte Russe

7. The “Look”
Cons
Generally (formerly) less fashionable due to increased cost
Less money spent on detail
Many designers have little knowledge on the female form.
Designers are less likely to design clothes for a woman who doesn’t even feel comfortable buying her size in-store
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Pros
Online retail tends to offer a better, more stylish selection than in-store offerings.
Full Figured Fashion Week, etc.
Plus-size retailers collaborating with well- known designers
More retailers expanding to include plus- size.

8. #DropThePlus
#Droptheplus wants to eliminate the “plus” and “plus size” terms in the fashion industry.
Eliminate the embarrassment of separate sections in the store.
Use models of all sizes, uncategorized.
Help create a healthier body image for consumers, and have a more accepting idea of what is deemed “normal”.
Source: Droptheplus.org

9. References
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