1. #GivingTuesday 2016 Recap

3. Objective
Raise money while “giving back” to our audience/followers by sharing tips to reduce risk for breast and ovarian cancer. Everyone who donates $25 or more was gifted a sticker. We provided 4 iPhone/tablet backgrounds. We also joined forces with local gyms to provide donation-based classes #StudioChallenge.
We used #BPgives on Facebook, Twitter, and Instagram.

4. The Numbers The Ask: $25 Total funds raised: $7,100! Donors: 86
Average donation: $58.84
9 donors received the EOY Mailer, totaling $2, – 7 of whom were repeat donors
33 of the donors who DID NOT receive the EOY Mailer had donated previously

5. Social Numbers Facebook Posts: 12 Instagram Posts: 2 Tweets: 16
Snapchat was in use as well!

6. Our Wall of Support!

7. Campaign Launch Announcement (Boosted)

8. Teaser the day before #GivingTuesday

9. Top Performing Facebook Post

10. Paid Social

11. Email Email #1 – “One Week To Go” 11/22/, 12pm
90,068 Subscribers, 14.4% Opens, 0.1% Clicks
#2 – “1Day To Go” 11/28, 5pm
89,457 Subscribers, 12.4% Opens, 0.1% Clicks
#3 – “Today is #GivingTuesday Pt. 1” 11/29, 9:30am
89,207 Subscribers, 13.5% Opens, 0.1% Clicks
#4 – “Today is #GivingTuesday Pt. 2” 11/29, 12:30pm
88,999 Subscribers, 12.4% Opens, 0.1% Clicks
#5 – “Today is #GivingTuesday Pt. 3” 11/29, 6pm
88,643 Subscribers, 12.4% Opens, 0.1% Clicks
#6 - ”#GivingTuesday Thank You & Recap” 11/30, 5pm
20,915 Subscribers, 47.8% Opens, 0.5% Clicks

16. What our competitors were up to - Young Survival Coalition

17. What our competitors were up to - BCRF

18. What our competitors were up to - Keep A Breast

21. Living Beyond Breast Cancer made no mention of #GivingTuesday on Facebook or Instagram, only 2 tweets mentioning people who donated.

22. What Worked:
Sending personalized thank you notes – we received a message of appreciation from one of LSA’s connections at Crain’s Chicago Business!
Giving back to you!
Small incentives - like the sticker - work! The minimum donation to receive a sticker was $25 and 51% of donations made were $25.
Frequent social posts
Most donations rolled in in the hour following social posts.
However, we did not receive many “likes” or “comments” on the many posts on our Facebook page.

23. Next Year for #GivingTuesday Tips/Ideas:
Encourage staff to share something about #GivingTuesday on their personal Facebook pages.
Marketing-crafted signature provided a week or two early.
In initial to our audience, include link to add event to their calendar serving as a reminder for #GivingTuesday to donate to Bright Pink.
Best intentions are great until you forget…” aka “Mark your calendar” video released ahead of time.