1. Implementation of EuP in Industrial Practice
Prof. Dr. Ir. Ab Stevels
Chair of Applied EcoDesign
Design for Sustainability Lab
Industrial Design Engineering
Delft University of Technology
October 30, 2019

2. What are the goals of EuP? (What is the content?)
Free movement of EcoDesigned products, giving environmental benefits and security of energy supply
Wants that EcoDesign considers the total life cycle (raw materials, production, transport, use, end-of-life)
Balance environmental with economic, technological, user and societal issues
October 30, 2019

3. Consequence of EuP
Organize your EcoDesign procedure (ISO technical report gives useful clues how to do this)
Organize the environmental creativity in your organization
Have tools available to support the processes
October 30, 2019

4. Benefits of EuP
EuP can be done; many companies are already successfully EcoDesigning their products
EuP can help to make more competitive products
EuP through its life cycle approach could also help to align other with environmental priorities, e.g. WEEE, RoHS
When properly operated EuP can create EcoValue
October 30, 2019

5. Pluses and minuses - + 1 2 3 4 5
Obligation to make an environmental analysis of the product (families)
Addressing the complete lifecycle
Physical quantities to characterize products
Balancing of environmental, economic, technical, functional & other aspects
Promotion of systematic review of new technology and new physics for functionality realization 1 2 3 4
Focus on EcoDesign could weaken other conditions for success (EcoDesign integration, Roadmaps, Performancemeasurement, Management & organization)
Confusing, thus expensive, manufacturer requirements (not leading to an action agenda); a lot of documentation required for internal design control
Too much emphasis on eco, not enough on value
Little on enforcement & traceability
October 30, 2019

6. A judgment of the current status of EUP – The Council’s Common Position
Article 95 should be maintained for free movement – how about products without implementing measures?
Manufacturer self-declaration (module A) is the only appropriate way of certifying.
Balanced stakeholder consultation throughout preparation of implementing measures.
Priority to voluntary agreements that have proven to be effective.
October 30, 2019

7. What can Ecodesign contribute to better environmental performance?
Reduction of environmental impact is limited by physics.
Design stage is important. Yes, but physical embodiment determines much.
E.g. small TV: CRT versus LCD
Values of functionalities and costs of ownership are more important.
EcoDesign needs to be balanced with other aspects.
EcoDesign needs to create ‘value’.
October 30, 2019

8. How to implement: Characteristics of Benchmarking
Comparison with competition; so relative, not absolute
Technical language & tangible units instead of environmental indicators: W, seconds, kg, %…
Learning by doing; do it yourself – visible
Easy to integrate into business process; environmental specification of products
October 30, 2019

9. Creativity in Environmental Improvement
Start separately, tune in to Product Creation
Process:
Do Environmental Benchmarks
Environmental brainstorm, EcoDesign matrix, Prioritized Green Options
Check feasibilities
Consolidate in Product Specification
Do concurrent detailed design
October 30, 2019

10. Prioritize: EcoDesign matrix
October 30, 2019

11. The benefit in the EcoDesign matrix
Company
Customer
Society
Less material
Cost reduction
Lower cost of ownership
Less use of resources
Immaterial
Simpler to produce
Easy / convenience
Better compliance
Simpler to sell
More fun
Emotional
Better image
Feel good / quality of life
We make progress in green
October 30, 2019

12. Feasibility analysis Technical Does physics etc allow to implement?
Directly or R&D needed
Effect on quality / durability
Financial
Investments needed? (pay-back time ?)
Consequences for suppliers
Value chain effects
October 30, 2019

13. Feedback / Continuous improvement
Generic model of integrating environmental aspects into the product development process
Feedback / Continuous improvement
Stage 1:
Planning
Stage 2:
Conceptual design
Stage 3:
Detailed design
Stage 4:
Testing / Prototype
Stage 5:
Market launch
Stage 6:
Product review
Get facts, prioritize according to benefits and feasibility, align with company strategy, consider environmental aspects, life cycle thinking
Brainstorming, life cycle screening, consolidate into specification
Applying design approaches
Evaluation of results against targets and specification
Release, communication plans
Consider environmental aspects and effects
October 30, 2019

14. Conclusions EuP is valuable in getting your EcoDesign act together.
There are tools available (benchmarking, brainstorm, EcoDesign matrix) to make it happen.
Philips Consumer Electronics experience shows that it can be done.
Better environmental performance is only partly due to Ecodesign: EUP must keep the balance between environmental and economical, technical, functional, etc. elements!
October 30, 2019