1. Market Analysis
The Sports Company

2. Introduction
Analysis of past, present, and future sales
David Rakes

3. Topics of Discussion
Sales Growth
Competition
Market Share

4. Sales Growth 1997 sales $5,100,000 1998 sales $5,900,000

5. Sales Growth
Sales (in Millions)
1997
5.1
1998
5.9
1999
7.4
2000
10.2

6. Market Share 35% Sports Company 40% Action Corporation
25% Teams Unlimited
10% Other

7. Competition Action Corporation Teams Unlimited established in 1986
Located in Union, Oregon
Teams Unlimited
established in 1989
located in Spring, Maine

8. Next Steps Research Industry Trends Detail Strengths and Weaknesses
Develop Future Marketing Plan

9. What this Means Past – sales doubled in 4 years
Present – market share 35%
Future – where to go from here?

10. Market Analysis
The End