1. GBA 573 Final Project Andrew Schwarz
July 10, 2003
Qualcomm Stadium Wireless Upgrade

2. Project Overview Stadium built in 1967
Home for Padres, Chargers, Aztecs, Holiday Bowl, & 3 Super Bowls
About 70,000 seats
Qualcomm has name rights till 2017

3. Project Analysis Out with the old and in with the new.
Sport specific stadiums.
Project objective: implement wireless network that can be accessed through a PDA.

4. Project Scope
Easily obtain operational, technical, & economical criteria
Product Characteristics & Requirements: wireless service must allow patrons to IM other patrons, online voting, order food, get other game stats, & view instant replays.

5. Cost/Benefit Analysis
Cost Assumptions:
5 people working on the project
$50 per hour wage
Benefit Assumptions:
100 games at stadium
(82 Padre, 9 Charger, 8 Aztec, 1 Holiday Bowl)
10% increase in attendance
15% increase in food orders

6. Cost/Benefit Analysis
Total Costs: $153,000 (cheaper than if installed hard-wire consoles at each seat)
Total Benefit: $11,500,00
Average ticket price of $25 for 40,000 people, 10% increase of 4,000 over 100 games-$10 million
Average food order $10 for 10,000 orders, 15% increase of 1,500 over 100 games-$1.5 million

7. Measures of Success Low cost makes it hard not to be a success.
If only 5% increase in attendance, still profitable.
If only 5% increase in food orders, still profitable.
If only 5% of the patrons use it, still profitable.

8. Project Design 802.11b wireless LAN (local access network)
About 10 access points around stadium
Monitors at concession stands to receive orders
Web based software development
Three month time frame(Jan 03-March03) in between seasons

9. Risk Management Risks: Padres will leave for new stadium
Chargers will leave San Diego
Aztecs build their own stadium
Project does not work
Nobody uses it
Software will not work with PDA
Takes longer than anticipated

10. Project Implementation
Gantt Chart stages:
Project design (5 days)
Project development (33 days)
Implementation/Testing (20 days)
Evaluation:
Input from patrons as to what can be changed and improved.
Continuous support.

11. Final Analysis Enhance experience Increase ticket and food revenue
Save time for the patron
Old stadium needs upgrade
Help keep Chargers in San Diego
Do something that makes the fans want to go to the stadium.