1. Slogan Analysis
Senior B
Mandy

2. Coca Cola “Open Happiness”
While we open up Coca Cola, we hear the bubble sound as if it was jumping and exciting.
The sound remind us that drinking Cola brings fresh and cool to our mouth and throat.
Open up the Coca Cola can bring us happiness.

3. Commercial Film
Open Happiness

4. Other Advertisements about Coca Cola

6. They claims that they provide us the freshly ingredients and bread, every subway is made freshly so that they can called out “eat fresh”.
It gives us a deep impression that their subway is made freshly.

8. “Have it your way”
Burger King claims that we can request them to make a different burger according to our own taste.
Compare with McDonald's or KFC, Burger King can provide us more choice and service.

9. “Have it your way”

10. “Embrace Change”
For IKEA, they have many different slogans, but the most common one is “Embrace Change”.
They claim for our feeling and care of our home.
A little change can bring more joy, love, and hope.

13. Chinese slogan
Each Chinese monthly magazine has it’s own slogan.

15. The short but impressive slogan “Korea Sparkling” impressed us with the colorful and optimistic atmosphere of Korea.
As if it is telling us that once you visit Korea, you will find out the spark within the country’ beauty.

17. The slogan is as short as “Korea Sparkling”
The slogan is as short as “Korea Sparkling”. The reason why the use such a short slogan is to deepen our impression of the ad or of India.
Once you visit India, you will find out how incredible the country is.