1. Sport Management: Principles and Applications
Chapter 9
Sport Organizational Culture

2. Chapter 9 – Organizational culture
What is organizational culture?
The importance of culture to sport organizations
Sub-cultures and sport
Organizational identity
Diagnosing and managing organizational culture
Changing organizational culture with mapping
Summary

3. What is organizational culture?
Group behaviours, forces that drive social interactions at work
5 assumptions:
Hard to change
Involves people, history and circumstances
Is learned and shared
Is unspoken
Manifests in a variety of ways

4. A definition Values Beliefs Attitudes Common to members
Set behavioral norms or standards

5. Is it important? Sporting icons and symbols important
Values evident in culture – business vs. participation
Commercial pressures are forcing change on how sport operates – the culture will need to be managed to allow this change to occur

6. Sub cultures
Business systems applied to sport – need to consider cultural implications
Cultures vary within and between sports
Pro athletes, volunteers, paid staff, supporters, fanatics often view culture differently
If working in sport, understanding culture at the sport, organizational and unit level is important

7. Organizational identity
How individuals perceive themselves and are perceived by others
Collective self-perception of insiders
Perception by outsiders
Aligning the two

8. Diagnosing culture
Acquired through socialization, learning and reactions of others
Culture revealing situations
Values and beliefs are behind these observable symptoms

9. Table 9.1 – Observable symptoms of sport organizational culture

10. Cultural dimensions Stability vs changeability Cooperation vs conflict
Goal focus and orientation
Rewards and motivation
Control and authority
Time and planning

11. Table 9.2 – Cultural dimensions

12. Mapping culture Used to identify issues and need for change
Challenge values, beliefs, attitudes
Establish new norms of behaviour

13. Summary What is organizational culture?
The importance of culture to sport organizations
Sub-cultures and sport
Diagnosing and managing organizational culture
Changing organizational culture with mapping