1. Board of Governor’s Recruitment and Retention Committee
June 6, 2019
The Division of Enrollment Management and Student Affairs

2. Presentation Overview
Enrollment Trend Data Fall
Retention Cohort Trend Data Fall
Office of Undergraduate Admissions Recruitment Strategy Impact Preliminary Results
New Student Orientation Preliminary Participant Results

3. *3% Projected Growth Based On Previous Fall

4. *3% Projected Growth Based On Previous Fall.

5. 3% Projected Growth Based On Previous Fall

6. *3% Projected Growth Based On Previous Fall

7. *3% Projected Growth Based On Previous Fall

8. *3% Projected Growth Based On Previous Fall

13. Recruitment Strategy Impact Fall 2019 Preliminary Results As of 5/30/19
Freshmen Recruitment Strategy Preliminary Results
2018
2019
Percentage Difference
Total Applications
4361
Admits
2110
Intent to Enroll
316
3509
24%
1391
52%
326
-3%
Transfer Recruitment Strategy Preliminary Results
2019
2018
Percentage Difference
Total Applications
621
Admits
166
Intent to Enroll 39
307
102%
103
61% 60
-35%

14. Recruitment Strategy Impact Fall 2019 Preliminary Results As of 5/30/19
Freshmen Recruitment Strategy Preliminary Results
Completed Applications
2323
Admits
2110
Intent to Enroll
316
Student Engagement Funnel
Conversion Rate / Capture Rate
91%
15%
Transfer Recruitment Strategy Preliminary Results
Completed Applications
181
Admits
166
Intent to Enroll 39
Student Engagement Funnel
Conversion Rate / Capture Rate
92%
23%

16. Dr. Yvette Underdue Murph
Vice President of Enrollment Management and Student Affairs
Ms. Jameelah Means
Director of Undergraduate Admissions
Ms. Trina Sweeney
Director Student Life and Engagement