1. Monitoring the Blogosphere and the Web Media
Rune Stefansson
Statistics Denmark
UNECE Work Session
on Statistical Dissemination and Communication
13-15 May 2008, Geneva

2. Monitoring the media Two main purposes:
Improving
Reacting
The old media: Papers, radio, TV
The new media: Blogs & web
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3. Blogs – the basics Blog = Weblog The ”Blogosphere” An entry Comments
An example: Blogstats,
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4. Monitoring the blogs – step one
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6. Monitoring the blogs – step two
The ”Blog Base”
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8. Monitoring the blogs – step three
The offline archive
The full entries in html
Blogs and blog entries may disappear
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9. To react or not to react in the Blogosphere
Three cases:
The town-size case
The nationalist case
The inquiry protection case
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13. Monitoring the web – step one
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14. Monitoring the web – step two
Infopaq,
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16. Web news – two kinds The fast news – The bankruptcy case
The slow news – The union case
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17. Fast news – correcting an error
The bankruptcy case
”Fallen”/”risen”
26 hits at 11 am.
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20. Crises & credibility Credibility is the bottom line
Media monitoring limits the damage made by
errors
misunderstandings
manipulation
criticism
Media monitoring is crisis management
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21. Questions Do you have experience with reacting on blogs?
monitor the blogosphere? ... How?
monitor the web media? ... How?
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