1. Societal Expectations and Ethical Influences
ALL: Understand what are current social influences.
Most: Explain how social influences and ethics affect a business’ decision making

2. Societal Factors Fashions and Trends
Environmental and social awareness
Attitudes to a range of issues

3. Social Influences
Demographic effects – this is the study of a country’s populations. - age, race, sex, marital status, no. of children, living situations, homeownership, car ownership, weath, income, education……………
Increase in populations = increase in demand, increase in available employees.
Decrease in populations = decrease in demand + decrease in employees.
The population is getting older, this means that there will be less people working and supporting the economy.
Changes in demographics create changes in a businesses market.

4. Lifestyle People are eating healthier
People want to recycle their rubbish
Businesses look to attract customers by operating ethically (morally)
Changes in lifestyle are caused by education, travel TV and cinema, increased free time

5. Social - Enterprise Culture
In society an enterprise culture has been developing
This is a focus for individuals and groups to take the initiative and develop activities and enterprise for money making purposes and for the good of the community / iwi
Using skills of innovation and risk taking
This reflects the Maori term - whakawhiti whakaaro

6. Business responses to social influences
Business managers must decide how to use theor resources available to respond to changes in social influences.
These responses could be…..
changing products, marketing strategies or the
target market
adjusting the production process, factory locations or HR procedures
identifying new opportunites from changing social factors

7. Ethics Moral code by which decisions are guided.
Legal acceptance is not always ethically accepted.
Ethical practices go beyond legal compliance and are voluntary

8. Community Expectations
Businesses may have their own guideline but this must also fit with the local communities expectations.
Ethical behaviour includes:
fair or living wage
fair prices to suppliers
buying from ethical suppliers
providing appropriate working conditions
transparency in procedures