1. Mental Myers

2. The Action Figure

3. Product
My product is an action figure that’s unique. It is a very dark toy.
This action figure has the ability to change to the thoughts in his victim’s mind, through eye contact.
Target Market: Boys ages 6-18 who want to be different
Unique Selling Point: This action figure is different because it’s not a normal superhero, obviously
Product Life Cycle: My product would do fine throughout business cycles because mainly one audience will consume them

4. SWOT Strengths: No action figure like it
Weaknesses: Might not be the most exuberant toy
Opportunities: We have the opportunity to become a popular action figure for kids into mythical genres
Threats: Might seem creepy
Objectives: To sell in at least 20 countries worldwide within the next 5 years, and to have a super bowl commercial

5. Pricing
We determined our price through thinking about how much figures are usually sold for
Action Figure will be priced at $12.00
It will cost us $4.00 to make the figure
Our initial markup will be 66%
500,000 figures made ROI: 200%
My break even point: 250,000 figures

6. STEPPS
Social Currency- could be discussed as strange action figures on YouTube
Triggers- When people are thinking about wizards
Emotion- Our action figure will give off a mysterious vibe
Public- Groups of people into mysterious witchcraft could be attracted to this product
Practical Value- my product could make kids less lonely, or adults
Stories- My product will tell a mysterious story of a mysterious figure

7. AIDA Attention- through advertising as a strange action figure
Interests- it’s a great conversation starter
Desire- people will come to us for new mysterious action figures
Action- Figures are sold in toy stores, and Halloween stores (or just mythical stores)

8. Promotion
I plan on promoting through many advertisements on T.V. We do this at a caution, so that we will eventually air our commercial during the Super Bowl.
STEPPS:

9. Competitors
Our competitors are Marvel and DC. Besides them, it’s really just any other company that produces action figures