1. BRANDING, MARKETING AND SERVICE DELIVERY IN EDUCATION A SAPAPRESENTATION
J NDLEBE
30 MAY 2019

2. BRANDS

4. WHAT IS A BRAND?
A brand is a name, term, sign, symbol, or design which is intended to identify the products or services of one ‘provider’ and to differentiate them from those of competitors.
Strong brands normally develop powerful emotional associations

5. BRANDS AS SYMBOLS Brands become symbols for
What they want to express about themselves
Brands become symbols for
What they stand for
What they believe in
What they care about
What they want to be and achieve
What they love

6. The first step to build a sustainable brand is to capitalize on areas that other comparable schools may not have taken the first step to “control” followed by strengthening your position (or niche area) such that others would find it unprofitable to challenge that position.
This would require Borderless exchange of knowledge, Inter-sectoral approach, Interdependency, Changing mind-sets and Multicultural views, collective wisdom, shared values.

7. To accomplish great things we must first dream and then visualise, then plan… believe and act

8. A careful long-term resource planning is a pre-requisite for this as the building of brands requires resources such as finances, materials, equipment, people, etc.

9. EXPECTED OUTCOMES
A. High scores B. Critical thinking C. Self-awareness and self confidence D. Holistic preparation for the unforeseen and life E. A love for learning F. Problem solving G. Leadership skills and teamwork

10. VALUES
Set of values that we stand by guide us in terms of crisis

11. VISION STATEMENT
“Provide a description of a desirable future that would be better than the present”
“Be achievable in a reasonable amount of time”
“Take advantage of opportunities the future can give”

12. CULTURE AS A CHALLENGE TO POLICY DEVELOPMENT
Culture is defined as shared motives, values, beliefs, identities and interpretations or meanings of significant events that resulted from common experiences of members of collectives and are transmitted across age generations.

13. VISION AND MISSION

14. As leadership is all about influencing people to achieve a common goal
EMOTIONAL LEADERSHIP
As leadership is all about influencing people to achieve a common goal
an “emotional” approach can be a very important step of the process towards leading schools to become centres of excellence
To be effective, leaders must have a solid understanding of how their emotions and actions affect the people around them
The better a leader relates to and works with others, the more successful he or she will be in building a school that will become a centre of excellence.

15. ELEMENTS Self-awareness Self-regulation Empathy Social skills
Motivation
Social skills
Empathy

16. SELF DISCIPLINE Self discipline is the key to personal greatness
The ability to do what you should do. When you should do it, whether you feel like it or not.
Lack of self discipline is the major cause of failure, frustration, under-achievement and unhappiness in life

17. The ability to think, plan and work hard in the short term and to discipline yourself to do what is right and necessary before you do what is fun and easy is the key to creating a better you
Successful people make a habit of doing things that unsuccessful people don’t like to do but do it anyway

18. REQUIREMENTS FOR SUCCESS
Success is not an accident, so is failure
Decide what you want in life
Determine the price you will have to pay
Resolve to pay the price

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