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2019 Campaign Management Training – AKA Training for Superheros
Welcome to your role as a Campaign Coordinator/Manager/Project Officer for the 2019 Combined Federal Campaign (CFC)! Thank you for attending today’s training. I am [introduce yourself]. This is a professional development opportunity, as you will be the primary point of contact for CFC information and motivation within your agency, increasing your visibility and positively impacting the charities supported through the CFC.
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What will we cover today?
About the CFC Your CFC role and responsibilities Developing your campaign plan 2019 theme and plans Keyworker role and responsibilities How to pledge online Available tools and resources Here’s what we will cover today. We will talk a bit about the CFC, then address your specific role and responsibilities. We will walk through developing your own personalized campaign plan and then I will show you how to find all the tools and resources we have available to help you this year.
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How the CFC Works for Campaign Workers
The CFC is a federal tradition that facilitates charitable giving within all federal workplaces. The CFC has been around for 58 years and has generated more than $8.3 billion in pledges. This never would happen without the dedication of campaign workers like you! The CFC itself is divided into 36 regional zones. This is a brief overview of how the CFC works for campaign workers. First you prepare for your role (part of which you are doing today!) by attending training, reading through the other tools and resources we have for you, thinking through what your cause is and then making your pledge before you ask other people to give. Then, you invite and inspire your co-workers to give! You will promote the campaign, plan and participate in fun events, involve the CFC-participating charities, and personally ask your co-workers to make a pledge. Your efforts will bring help and hope to millions of people as monetary and volunteer pledges support the thousands of participating charities.
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How the CFC Works for Donors
This is a brief overview of how the CFC works for donors. Essentially, federal employees and retirees choose a cause they care about and find a CFC-participating charity working in that cause area. Then, they make a pledge using the online pledge portal or on a paper pledge form. They can choose to give via payroll or annuity allotment, by using a bank account, or by using a credit/debit card. Federal employees can even volunteer. All pledge funds are collected by the Central Campaign Administrator and distributed to the charities throughout the year. Charities use these funds to provide their services and make a difference in our local community, across the nation and even around the world.
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Who can give through the CFC?
* Now, let’s talk about who can give through the CFC. The CFC is a federal program designed to promote and support philanthropy by offering members of the federal community an effective and cost-efficient way to improve the quality of life for all. Here you can see the primary audience for the CFC is federal employees and retirees. Federal contractors are also allowed to give as they are often in your office or unit and may want to participate, but note their options are more limited. They cannot give via payroll/annuity deduction like federal employees and retirees. Everyone can give using a bank account or a credit/debit card using the online pledge system. Or can write a check with a paper pledge form. Federal employees also have the opportunity to pledge volunteer hours to CFC-participating charities that accept them. *Federal employees can also pledge volunteer hours to CFC-participating charities that accept them.
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How the CFC Works for Charities
Finally, this is a brief overview of how the CFC works for charities. The CFC groups charities into three categories: local, national, and international. Each year, charities apply to be included in the campaign. Members of the federal government review these applications to ensure the charities meet the requirements. The vetted and approved charities can then be included in the charity list for that year. As a participating charity, they can attend events, provide success stories and examples of the impact federal employees can have, and share a video for the Virtual Charity Fair. I will show you where you can find the Virtual Charity Fair later when we tour the website. CFC charities love the campaign because it gives them access to millions of potential donors in the federal community and an unrestricted source of funding they can count on throughout the year.
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Why the CFC? Now I want to talk to you about WHY the CFC is important. This campaign has some very special advantages. Here are six great reasons why people should choose to give through the CFC. First, the hard work is already done! All of the charities participating in the campaign have applied, been reviewed and vetted, and approved to participate. All you have to do is find the one whose mission aligns with the cause you are passionate about supporting. Second, it is very convenient, especially to give via payroll allotment. You can set up your pledge once a year and then rest assured that for the course of the year, your dollars are going to the charities you selected. This lets you spread your gift over the course of the year and give a little each month, which can add up to a significant amount by the end of the year. Third, you get to choose your favorite charities. There are thousands to choose from, so there is something for everyone. And you can choose as many as you want. Again, you set up your pledge once a year and then everything is automated. Fourth, it is easy to renew when you use the online pledge system. Your pledge is saved year over year and you can simply reload your gift basket. You can log on any time to print a copy of your pledge for taxes and to watch your funds be distributed to your charities throughout the year. Fifth, federal employees can even volunteer to CFC-participating charities that accept volunteer hours. This allows people to give their time and talent in addition to their money. Sixth, this campaign has a BIG impact. Charities have come to depend on the millions of dollars generously given through the CFC each year.
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2019 Campaign Theme Cause focused Expanded color palette
Illustrated approach We have some pretty big plans for the 2019 campaign starting with the theme which evolves the popular Show Some Love from previous years through the addition of several new colors (turquoise, yellow, and magenta) and a fun illustrated approach to highlight federal employees’ causes. I will be showing you more examples of materials throughout the presentation and you can always find all of our materials available on our website [local URL].
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Cause of the Week Calendar
One other important aspect of the 2019 campaign is our plan to highlight a cause of the week. This is the cause of the week schedule. We have a whole toolkit filled with resources to help you promote the cause of the week in your agencies. More information on Cause of the Week can be found on our website.
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2019 Campaign Video This short video, which can be found on the homepage of our website, shows what the CFC is all about. [switch over to the website or your thumbdrive to show the video, if your are able.]
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Draw your cause. Share your sketch. Tell your story.
Now, its time to get you thinking about a cause that is important to you. I am going to pass out these Sketch Boards and give you a second to quickly draw out your cause. You don’t have to be an artist, stick figure drawing will do! Maybe you care about youth sports, or literacy, or supporting military families, or providing housing for the homeless, or finding homes for shelter dogs or cats… [give them some time to draw and then maybe ask a few volunteers to share their cause] Thank you for sharing! Those causes are great!
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The Hard Part is done! Now I want to talk to you about WHY the CFC is important. This campaign has some very special advantages. As a Keyworker, it is really important for you to share this information with the members of your office/unit. I am going to give you six great reasons why people should choose to give through the CFC. First, the hard work is already done! All of the charities participating in the campaign have applied, been reviewed and vetted, and approved to participate. All you have to do is find the one whose mission aligns with the cause you are passionate about supporting.
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It’s So Convenient Second, it is very convenient, especially to give via payroll allotment. You can set up your pledge once a year and then rest assured that for the course of the year, your dollars are going to the charities you selected. This lets you spread your gift over the course of the year and give a little each pay period, which can add up to a significant amount by the end of the year.
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Choose your Favorites Third, you get to choose your favorite charities. There are thousands of charities to choose from working in all kinds of different cause areas, so there is something for everyone. And you can choose as many as you want. Again, you set up your pledge once a year and then everything is automated.
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It’s easy to RENEW Fourth, it is easy to renew when you use the online pledge system. Your pledge is saved year over year and you can simply reload your gift basket, which is a new feature for You can log on any time to print a copy of your pledge for taxes and to watch your funds be distributed to your charities throughout the year.
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You can even Volunteer Fifth, federal employees can even volunteer to CFC-participating charities that accept volunteer hours. This allows people to give their time and talent in addition to their money.
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Ok, the CFC sounds great! But, what do I have to do as a Campaign Coordinator, Manager, or Keyworker? Let’s talk about your role and responsibilities.
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Campaign Management Responsibilities
PRE-CAMPAIGN Attend training Develop a plan Review agency structure Brief leadership Train Keyworkers Meet with other internal teams Order/print supplies DURING CAMPAIGN Promote the campaign Hold events Meet with Keyworkers Brief leadership Collect/submit pledges POST CAMPAIGN Recognition Close out Report back Your role can be divided into three parts; what you need to do before the campaign; during the campaign; and after the campaign. In today's training, we are going to focus on the pre-campaign responsibilities which you can see comprise the longest list. In particular, we will focus on developing a campaign plan which will cover some of the during the campaign and post-campaign activities. You will leave here today with the foundation of your campaign plan. You can already check off the first responsibility on the list. Doesn’t it feel great to mark something off the list?
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THE TEAM! Develop your plan… Phase 1: Build your team
How will you identify Keyworkers? Remember the ratio: 1:25 Other internal teams (publicity, events, technology) Phase 2: Train your team EVERYONE should be trained You? Or CFC staff? Where? When? Phase 3: Motivate your team Meetings – how often? Where? How? Recognition Campaign worker only event I am passing around a blank campaign plan template. You can start making notes on this sheet and then after the training, I will you a digital version of this plan you can complete. This is what you will use to brief your leadership and get their approval. [Local zones can tailor this section to fit with the campaign plan templates they use] First, you will need to build a team of Keyworkers to implement the campaign. How will you do this? Will your leadership send out a request, a memo, a tasking order? What is the process to get this done? As you plan to build your team, you will need to review and consider the structure of your agency/installation and make sure you have coverage in every office/unit/department. And you won’t just need Keyworkers, you might need other support too. Do you have public affairs or internal marketing support you can call on? What about a committee to help you plan and implement campaign events? And what about technology support? Next you need to think through training your Keyworkers. They should ALL receive training. Will you conduct that training? Or will you schedule to have someone from the CFC office conduct it? Will it be in person or via webinar? How will you ensure all Keyworkers have been trained? Finally, you will need a plan on how to keep your team motivated. Will you have periodic or regular check-in meetings? Send follow-up s? Provide recognition (maybe have your leadership sign certificates or letters of recognition?). You could even consider having a campaign-worker only event – a potluck or if allowed a day of service (volunteering) with a CFC-charity.
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LEADERSHIP SUPPORT! Develop your plan…
Visible/Tangible Leadership Support Includes Helping to recruit Keyworkers Public CFC endorsements Set CFC goal Attend campaign events Publicly make a pledge Offer incentives Recognition Think about ways your agency/installation leadership could help you promote the campaign. While the CFC does not allow coercion (leaders can’t directly ask subordinates to make a pledge, set 100% participation goals, or set a per-person giving amount), they CAN and SHOULD provide general visible and tangible support for the CFC. Examples of this type of support include: Helping to recruit Keyworkers (signing memo/task order) Sending memo/ to all staff endorsing the campaign Filming or recording a video or audio message Appearing on local radio or TV stations (if possible) Asking all subordinate managers to endorse the campaign Setting a CFC goal for your agency/installation Attending campaign events Being the first to publicly make a pledge Supporting the cause of the week (maybe even getting other leaders involved and having each choose and support via memo and/or social media one of the causes of the week) Offering incentives (i.e. lunch, parking space, time off) – for event contest winners Leading/hosting contests Sending thank you at the end of the campaign Recognizing campaign workers (signing certificates, sending a personal , attending recognition ceremony)
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MATERIALS! Develop your plan… What is available: How to get them.
How to distribute to Keyworkers. Paper Pledge Form Donor Sketch Card Charity List Thank You Card Donor Response Card Posters Donor Event Card Barometer Poster [This slide will need to be customized per zone and maybe by the agency as well. Talk through what is available, how to place orders for materials and how to distribute to Keyworkers. Insert some slides with sample materials.]
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PUBLICITY! Develop your plan… Posters Table tents Website/intranet
Newsletters/local paper Digital screens Social media “bus schedule” One of the keys to the success of the CFC is publicity, publicity, publicity. Research has shown it takes four to six touchpoints with something before a person takes action. If your Keyworkers are making the ask and following up with the members of your agency, then you can help by ensuring everyone sees the campaign in other places. Some common ways to promote the campaign include: Hanging up posters and flyers – try to concentrate on high traffic areas – putting something above the microwave in the breakroom is always a good idea Use the table tents – you can print these in your office and use them at events, in breakrooms, in sitting areas Work with your technology folks to add a special CFC page to your website or intranet site where members of your agency/installation can come to see your own campaign progress, read messages from leadership, learn about upcoming events, etc. Publish articles or advertisements about the CFC in your agency newsletter or local paper. We have templates you can use and customize to make this easier. If your agency or installation uses digital screens, use these to promote the cause of the week or push these through your computer network as splash screens everyone sees when they log in each day Promote the campaign via the agency/installation social media pages Ask coordinators if they wish to join a “bus schedule” to receive s approximately when they’re running their internal campaign
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EVENTS! Develop your plan… Available Resources Event Guide
Event Presentation Event Video Event Toolkit FB Live Events are so important! When done well, they increase participation in the campaign, motivate campaign workers, increase donations for charities, make you (the organizer) look like a rock star to your leadership, and even boost morale in your workplace. Plus, events are FUN! [Either insert the Event Presentation slides after this slide and cover them here or if you are doing a separate event planning presentation, you can continue with the brief narrative below] Encourage Coordinators to turn any event into a “Facebook Live” event and ask them to contact us to learn how if needed I recommend you put together an event committee to help you. Sometimes you can find some co-workers who are really into putting together exciting events. The more unique and creative, the better! We have several resources to help you. There is a whole event guide that will walk you through the process and give you tons of ideas. There is an Event Presentation you can use with your event committee to get everyone started. The Event Video is an overview of how to have a successful event. And there is an Event Toolkit filled with tools to help you execute your event. In the toolkit you will find some Event Templates we’ve created with recommended event types that are “tried and true.” We even have flyers you can download and customize your with date/time/location info!
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Why have a CFC event? Increase participation and dollars raised in the CFC Motivate campaign workers Educate about the CFC Boost morale Make yourself look like a rock star Have FUN! Campaign events are strongly encouraged! Taking the time to plan well-organized, interesting campaign events will pay off in the overall success of the CFC in your department, agency, or installation. Campaign events help educate donors about the CFC and its participating charities, promote federal employee engagement, and encourage participation in the campaign. Campaign events can be powerful. Donors are motivated when hearing directly from charities about the incredible impact CFC donations have on the lives of people in need. Next, I am going to share some pro-tips with you that should help you plan and execute an amazing event.
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#1: Form a Committee Tip #1 is to form a committee so you don’t have to do everything yourself! Look for people who will really enjoy planning a fun event for your agency/installation, then share this presentation with them so you can all start on the same page.
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#2: Get Creative Tip #2 is to Get Creative. The more creative and fun your event, the better. So, let’s spend some time brainstorming some fun, creative ideas for events. Here are a few ideas to get you started [read some from the screen or insert some you know about. Ask attendees to mention any events they have attended that were really fun.]
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#3: Involve Charities Charity speakers Charity fairs
Day of Service at charity locations Tip #3: Involve Charities. After all, charities are the heart of the CFC. Donors get motivated when they hear directly from charities about the incredible impact CFC donations have on the lives of people in need. Charities can also liven up your event as they sometimes bring giveaways and activities. I have some specific information for you on how you request charities to participate in your events at the end of today’s training.
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#4: Encourage Donating You can’t collect cash at your event like an old-fashioned fundraiser, but you CAN: Distribute these donor cards at events to encourage attendees to pledge when they return to their desks. Have paper pledge forms printed and available. You can even have a collection booth for completed paper pledge forms at events. Set up “online pledge” kiosks for people to try the system with Keyworkers on hand to answer questions. Provide paper IOUs to attendees reminding them to make their pledge when they get back to their desk. Post signs at the event with a suggested CFC amount that ties into the event. For example, if you have a chili cookoff, you could have a sign that says “Was this the best chili you ever had? Please consider donating through the CFC to show your appreciation.”
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Don’t forget to publicize like crazy!
#5: Hook them! Include food (with caveats) Have prizes Plan fun activities – the more creative the better! Think of ways to get your colleagues to the event: Offer food! You can’t use CFC funds for this purpose, but you can accept donated food items from members of your agency (like a potluck). You can have a food-related contest with members of your agency entering their famous chili or best baked good. The attendees can all have a taste and vote on their favorites. Prizes: you can ask the charities attending your event to bring some items to be used as prizes (door prizes or prizes for completing activities). You can also ask your leadership about prizes: lunch with the director; a special parking space for a period of time; early release days. Remember these prizes need to be less than $20 in value and approved by your ethics office. Fun activities: If the event sounds fun, people will come. An office miniature golf tournament (where each office creates a hole around a CFC cause area and the winner gets a prize) sounds like a blast, right? The more creative you get with your event, the better! Once you have your plan in place, don’t be shy about publicizing it like crazy. Get the word out and be SURE everyone knows about your event. Don’t forget to publicize like crazy!
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#6: Choose your Timing Wisely
Start Strong Week Cause of the Week CFC Spirit Week Finish Strong Week Choose your timing wisely – sometimes planning an event in the mid-afternoon is a great tactic as attendees may feel they can attend the event and then be done for the day. Make sure you aren’t planning an event in the middle of another very important meeting…but if you can tack your event on to a standing meeting or All Hands Meeting, sometimes that is a great way to get a high attendance. Also, think about these great times to plan events: Start Strong Week – get your campaign off with a bang by holding a great kickoff event during the first week of your campaign Cause of the Week – host an event that ties in with your favorite cause of the week (you can have a themed event, but remember to include a selection of other charities too, to keep things fair) CFC Spirit Week – the week after Thanksgiving has been deemed CFC Spirit Week – plan an event to Show Some Spirit and play off #GivingTuesday and Volunteer Day Finish Strong Week – a final push during the last week of the campaign is a great way to close out your campaign.
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#7: Leadership Participation
Send invites Attend event Speak at event Do something crazy to Show Some Love? Tip #7: Get your leadership to endorse the event by: Sending out the invitation (we have pre-written invites for you to tailor and use) Speaking at the event (we have pre-written speeches for you to tailor and use) Attending the event – People are more likely to attend themselves when they know the boss is going to be there. Participating in the event – would your leadership be willing to do something crazy to Show Some Love? Would they be willing to take a pie in the face at the event? Sing karaoke? Dress up in a costume? This alone could draw attendance to your event. Or maybe your leadership would be willing to do it IF the event reached a certain attendance (e.g., if 100 people show up to the charity fair, our director will let us pour a bucket of ice water over her head.)
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Playing by the Rules Promote employee engagement
CFC events should: Promote employee engagement Educate about the CFC and participating charities Boost morale and camaraderie Contribute to reaching every federal employee Take place during duty hours Include/invite all, but be voluntary Be approved by your ethics officer Here are a few qualifications for CFC events. They should always: Promote employee engagement Educate about the CFC and participating charities Boost morale and camaraderie Contribute to reaching out to every federal employee Take place during duty hours Include/invite all, but be voluntary Be approved by your ethics officer
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Available Resources Event Guide How to Plan a CFC Event Video
Event Toolkit In addition to this presentation, we have several resources available to help you, an Event Guide, a short video with reminders on How to Plan a CFC event and an event toolkit filled with resources you can use to host your own event.
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How to request charity participation in your event.
[Following this slide is where local zones add slides with their specific instructions on how to request charity participation in events.]
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Get Charities at YOUR event
Visit [Zone Website] Select “Campaign Workers” Event Planning Scroll to bottom. Click on form link in Item 5. Complete form to tell zone leaders all about your event. Your event will be placed on the website where charities can sign up to attend! (Walk through process with live demo if possible.) Encourage coordinators to give us at least two weeks’ notice if at all possible. [If asked] If they want a particular charity at the event, they can request a particular *cause* and give preferences that meet that cause.
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SUBMITTING PLEDGES! Develop your plan…
How to accept pledge forms from Keyworkers? Store securely Plan for postage Bundle payroll pledges and check pledges separately by unit/office and complete a summary for each bundle Many donors will use the online pledge portal to make their pledge, but some may still prefer to use a good old paper pledge form. If they do, they will submit the form to their Keyworker, who will review the form for accuracy and prevent errors. Then the Keyworker will submit the form(s) to you. You will need to think through this process: Will you accept submissions on a certain day of the week? Or could you arrange a secure drop-off location? Make sure you have a secure place to store pledge forms until you are ready to send them to the CCA. Double-check (with your leadership or their administrative support) on how you will pay for postage to mail these. When you get ready to send pledge forms, if your agency has more than one CFC reporting unit, ensure the forms are bundled by unit and that each has its own cover sheet with the appropriate CFC unit number, zip code, and Department, Agency, Office designation. Further, payroll pledges should be a separate bundle from check pledges.
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Keyworker Checklist Attend a training session. Get your supplies.
Publicize the campaign. Practice giving. Ask each of your co-workers to participate. Follow up. Submit completed paper pledge forms. Express gratitude. As you can see, the Keyworker Checklist outlines eight main things you are responsible for as a Keyworker. You can go ahead and check off the first thing right now! Your Campaign Coordinator/Campaign Manager will let you know where/how to pick up materials and other supplies. There are several ideas here on how to publicize the campaign and I will be showing you some of the tools and resources we have available to help you do that. We will also walk through the online pledge system so you can get a feel for how to pledge online and we will look at a paper pledge form. We will also spend some time practicing how to talk to your co-workers about the CFC. And finally how to follow up, collect paper pledge forms, and thank your co-workers for participating. For each item on your checklist, I will talk you through what tools and resources we have to help you complete each item.
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Step 1: Prepare for your role.
Attend training. Review online resources. Keyworker Checklist Keyworker Guide Making the Ask Video Event Guide Placeholder For Keyworker Guide Picture In a little bit, I will show you the website and where to find these training resources. For now, just know we have plenty to help you get ready for the campaign.
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Step 2: Get your supplies.
What is available: How to get them. Paper Pledge Form Donor Sketch Card Charity List Thank You Card Donor Response Card Posters Donor Event Card Barometer Poster [This slide will need to be customized per zone and maybe by agency as well. This is a great time to let the Campaign Coordinator/Manager talk about how Keyworkers can pick up physical supplies and what is available. Put a few pictures of available print materials in lieu of the list.]
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Step 3: Publicize the campaign.
General Posters Barometer Poster Table Tents Advertisements Pre-written Communications Social Media Posts Success Stories Virtual Charity Fair [presenter should speak to how to use each of these items to publicize the campaign] Show on website where to download/find these items.
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Step 4: Practice giving. [Switch to online giving portal demonstration slides here if you want to do a walkthrough of the system or you can save those for the end]
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Step 5: Make the ask. Tell your story.
Explain the benefits of the CFC. Ask about their favorite cause. Invite your co-workers to pledge. Thank your co-workers for their time. This is your number one responsibility as a Keyworker. Offering every federal employee the informed opportunity to give through the CFC is a regulatory requirement. Personally talking with your co-workers is the best way to do this. You might be wondering “what is my story?” Well, remember earlier when you drew your cause and then talked about it? That is your story. Here is an example “My cause is…” That’s it! Pretty simple, right? Then you want to talk about why the CFC is great. And we have a tool to help you. It is called the response card. These will be provided to you in your supplies (if the zone is printing them) or you can print them off from the website. Use this as a prompt to remember the six reasons to give through the CFC. You can ask them about their favorite cause and then show them how to use the online charity search to search for CFC-participating causes in that cause area. Then you will have to make the ask “Will you consider making a pledge this year? Every bit helps!” You can let them know the back of the Response Card is their opportunity, if they choose, to let you know what they decided. Don’t forget to thank them for their time and for considering making a pledge through the CFC. [You can role play making the ask by asking for volunteers or by pairing participants off and having them “ask” each other to give through the CFC.]
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Step 6: Follow up. After making the ask, you will want to follow up with your co-workers. It takes four to six touchpoints before someone takes action. A few great ways to follow up are: Go around and ask if they have any questions, need assistance, etc., and collect any completed response cards they choose to return; Use the Sketch Cards or Sketch Boards to make a cause wall in your office/unit; Send reminder s (we have prewritten templates you can use); Hold or participate in a CFC event.
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Step 7: Collect completed pledge forms.
If any of your co-workers decide to pledge using a paper pledge form, it will be up to you to collect them, check them for errors, and pass them off to your Campaign Manager/Coordinator. Here is what to look for: Remember, there is a USPS-specific pledge form this year. Postal employees should use their Employee Identification Number (EIN) in lieu of a Social Security Number.
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Step 8: Express gratitude.
Always thank everyone for their time and for considering a donation through the CFC. Provide donor recognition items [if available in your zone, add them to the slide] to those who self-identify using the Response Card. You can use the pre-printed Thank You cards or download and print them from the website. Personalize your thank you by handwriting a note on the back.
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I’m ready! What’s next? Now, let’s talk about what we have available to help you. We have already talked about some of these things, so some of this is a review.
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Review of Available Tools/Resources
PUBLICITY MATERIALS General Posters Barometer Poster Table Tents Advertisements Pre-written Communications Social Media Posts Success Stories Virtual Charity Fair TOOLKITS Start Strong Cause of the Week Event Spirit Week Finish Strong Thank You TRAINING RESOURCES Campaign Management Guide Event Guide Event Presentation How to Have a Successful Event Video I am going to do a quick review of all the tools and resources and materials we have discussed today and then I will show you where to find them on the website. There are three categories of materials and resources you can use during the campaign: training resources; publicity materials; and toolkits. Let’s start with training resources. Obviously, you are attending today’s training, which is fantastic. But, are you going to be able to remember everything we talk about today? Realistically, probably not. So, we have a detailed Campaign Management Guide which you can use as a guidebook throughout the campaign. We also have the Event Guide, Event Presentation and Event Video to help you plan events. Publicity materials include the things you will use to help promote the campaign in your agency/office/unit. And finally the six toolkits have ready-to-use communications, social media posts, activity ideas, and templates to help you kick off the campaign (the Start Strong Toolkit), promote the Cause of the Week using the Cause of the Week Toolkit, host amazing campaign events using the Event Toolkit, implement CFC Spirit week after Thanksgiving using the Spirit Week Toolkit, push the campaign to a successful conclusion with the Finish Strong Toolkit, and then use the resources in the Thank You Toolkit after the campaign is over.
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How to navigate the website…
The homepage! All of these resources and tools can be found on our website [insert URL] – which is a one-stop shop for everything you could need. [Walk through where the tools/resources can be found. Either in a live demo or by using screenshots. If you use screen shots, remember to take shots of your actual website and replace the generic ones shown here.]
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How to navigate the website…
Resources page! From the Campaign Workers drop-down menu at the top of the page, click “Resources” to be taken to the resources page. From here you can choose training materials, various categories of promotional materials, and the toolkits. You can also click the link to Donor Campaign Materials.
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Track Progress with CFC Analytics Communities!
Provide live demo of analytics if possible.
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Thank you Remember, your efforts as a campaign worker will have a huge impact on the CFC-participating charities and those they serve. To recognize your hard work, we have a little gift for you at the end of the campaign. You will each receive a [insert campaign worker recognition program here].
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Questions? Are there any questions I can answer today?
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[Choose one of the following connect slides and update for your zone]
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