1. Indego is an initiative of the City of Philadelphia
and sponsored by Independence Blue Cross.

2. Marketing Strategy – Building Awareness
Randy Olson

3. –Feedback from Street Team member, Jazmene
Marketing Strategy – Building Understanding
“PEOPLE ARE MOST EXCITED TO SEE STATIONS IN THEIR NEIGHBORHOOD WHERE THEY NEVER ASSUMED THERE WOULD BE ONE.”
–Feedback from Street Team member, Jazmene

4. Marketing Strategy – Building Understanding
Adult Learn to Ride & Street Skills Classes

5. Marketing Strategy – Building Connections
Ex. Facebook Targeting
Utilize micro-targeting (by location, interests, demographics, etc)
Key takeaway for Party in the Park’s $100 spend:
246 reactions to the post
17 comments
148 shares (12k reach)

6. Marketing Strategy – Building Connections
Referral Program
Friendego

7. Thank You!