1. Success Stories Template

2. “Headline” (make your headline memorable, include key information)
Picture 1
Date & Location: October 10th, 2013
Elio’s Wine Warehouse & Restaurant R’evolution
Action: Consumer Education & Cocktail Feature
Objective:
360 degree integration between off and on premise
Results:
Picture 2

3. “WALL OF FAME LAUNCH PARTY”
EXAMPLE
“WALL OF FAME LAUNCH PARTY”
Date & Location:
23th of April Refuge, Hasselt, Belgium
Action:
The Moët Wall of fame is a permanent set up in the VIP corner
For a large format order (from Jeroboam), the consumer has the right to have his own star on the wall of fame
The consumer signs the star that is hung up on the Wall of Fame
The waiter registers contact details of the consumer on the iPad
The week after the party, the account receives the sign to hang up with the star and the customer receives his own small star at home
Stars are removable and can be ranked in function of the amount of the Moët order
Objective:
Boost rate of sales on large format bottles
Create competition between customers
Results:
Sell out during the launch night: 5 Jeroboams & 1 Mathusalem
Picture 1
Picture 2