1. Sponsored Content/Article DFP Fulfilment

2. Sponsored Content Article
post/sponsored/?native_id=unique_identifier
A section called /paid-post/sponsored is setup on all sites to display all sponsored content.
This section has the right rail removed.
It only has basic ad settings of a top and bottom 728x90.
Ads are targeted by using a parameter of “native_id” on the click url so that when
they arrive at this section DFP can serve the appropriate ads targeted to that keyword.

3. Sponsored Content Booking (The Article)
Inventory Size: 3x1
Choose: Standard (CPM impressions based)
Insert run dates

4. Sponsored Content Booking (The Article)
Add inventory:
domainname.com/paid-post/sponsored
Create a native_id for your advertiser
Best practice: advertiser name_campaign name, i.e.hyvee_christmas
This should be unique in most cases unless you would like your advertisers to rotate
Add key-value for the native_id: k= unique identifier

5. Sponsored Content Article Creative
Select Network Creative
Template:
User-defined template >
Flex - Native - Article - Image
Flex - Native - Article - No image

6. Sponsored Content Article Creative
Flex - Native - Article Template
Note: use the “expand” links to see larger window for full HTML pasted into Body.

7. Native Ad DFP Fulfilment

8. Grid - Native Ad Placement

9. Booking: Native Ad Unit - Advertiser Website
Inventory Size: 3x1
Choose: Standard (CPM impressions based)
Insert run dates

10. Booking: Native Ad Unit - Advertiser Website
Add inventory: domainname.com
Add any targeting requirements: section, frequency capping, etc.
Add Key-Value for position (Flex-native-grid): pos = native_ad_grid
Add Key-Value for position (Above the fold): pos = atf

11. DFP Native Ad Unit Creative
Select Network Creative Template:
User-defined template >
Flex - Native - Grid

12. Native Ad Elements Image: 800 x 450 pixels (16:9 ratio)
Attribution: Short text element, advertiser name or categorization
Headline: Primary text, clickable
URL: Click through URL to the advertiser’s website

13. DFP Native Ad Unit Creative
Flex - Native - Grid template
Click URL can be to sponsored content page, advertiser website, advertiser landing page etc. Functions same as a standard banner ad.
Click URL for Hosted Sponsored Content would be format from above process
post/sponsored / ?native_id=unique_identifier