1. Readership

2. Table of contents Print readership 3 Total reach 4
Daily/weekly/monthly
Demographics 8
Multi-platform readership 10
By platform 11
Total reach 12
Daily/weekly/monthly
Demographics 16

3. Print

4. Total print reach 31.4m 25.4m 13.9m Print - % of all adults 31% 56%
67%
Source: NRS Jul 2016 – Jun 2017

5. Daily print readership (000)
Source: NRS Jul 2016 – Jun 2017

6. Weekly print readership (000)
Doesn’t include Sunday titles
Source: NRS Jul 2016 – Jun 2017

7. Monthly print readership (000)
Doesn’t include Sunday titles
Source: NRS Jul 2016 – Jun 2017

8. Print reach 63% 57% 51% 45% 29% 24% By gender (millions)
Source: NRS Jul 2016 – Jun 2017

9. Print reach By age (millions) 70% 64% 58% 43% 55% 65% 59% 45% 49% 41%
15%
35%
20%
41%
55%
44%
59%
22%
45%
58%
31%
65%
43%
64%
70%
49%
Source: NRS Jul 2016 – Jun 2017

10. Multi-platform

11. Newsbrands readership by platform
Source: NRS PADD Jul 2016 – Jun 2017

12. Total multi-platform reach
% of all adults
47.5m
30.5m
17m
31%
56%
67%
Source: NRS PADD Jul 2016 – Jun 2017

13. Daily multi-platform readership (000)
% increase with PC
+11%
+41%
Includes Sundays
+26%
+15%
+7%
+51%
+19%
+56%
+7%
+4%
Source: NRS PADD Jul 2016 – Jun 2017

14. Weekly multi-platform readership (000)
% increase with PC
+6%
+9%
+48%
Includes Sundays
+43%
+16%
+134%
+108%
+11%
+80%
+29%
+7%
Source: NRS PADD Jul 2016 – Jun 2017

15. % increase with digital
Monthly multi-platform readership (000)
% increase with digital
+264%
Does include Sundays
Digital: PC + Mobile
Mobile: Smartphone + Tablet
+436%
+108%
+675%
+181%
+219%
+484%
+548%
+286%
+60%
+62%
Source: NRS PADD Jul 2016 – Jun 2017

16. Multi-platform readership reach
By gender (millions)
92%
62%
36%
89%
54%
Doesn’t include Sunday titles
29%
Source: NRS PADD Jul 2016 – Jun 2017

17. Multi-platform readership reach
By age (millions)
79%
56%
96%
92%
68%
98%
95%
87%
46%
56%
52%
57%
63%
48%
29%
38%
26%
28%
22%
Source: NRS PADD Jul 2016 – Jun 2017