1. Digital Identity
Digital Identity is the concept of adopting an online presence or networked identity in cyberspace by an individual or an organization. A user may have more than one digital identity on a number of different platforms. Many people like to separate their personal and professional identity.

2. Why is Digital Identity Important?
Helps you to brand yourself to potential future employers
Allows you to connect with a wide variety of people who share similar interests
Gives you the opportunity to immerse yourself in the digital world
Tells consumers what kind of a business you operate
Point 3 :Nowadays everything is so technology driven
Point 4: From a business perspective you need to create a identity online in order to tell consumers what kind of a business you are aswell making you visible within search engines

3. Digital Identity as a Marketing Strategy
Market success
Online Marketing - websites, blogging and social media
Many businesses start off by creating an online presence through social media platforms
Connect with your target market as well as gaining other potential consumers
If you do not have an online presence you may run the risk of falling behind your competitors
Digital Identity can be used by businesses as a way of marketing their products and services

4. Benefits For a Business
Online Marketing-Easier to track and monitor your businesses progress
Real time viewing of how customers respond and interact with your products/services
Cost efficient
Keep on the same level with competitors .
Point 2: Online Marketing makes it ….
Point 3: Online Marketing is ……
It normally costs a lot less to set up a website and develop an online presence in comparison to traditional marketing.

5. Benefits For The Customer
Simple to connect with businesses
Online shopping
Check reviews
Less time consuming
Quicker to get customer support
Point 2: Many consumers find it hard to go shopping during business hours during their busy lifestyles. Online marketing gives consumers the option of online shopping at any time.
Customer support: chatrooms/ instant message, s

6. Presenting yourself online
Update your online presence regularly
Accessibility
Consider the types of people who are looking at your website, blog, online shop etc
Quality - Be aware of your content and avoid including unnecessary information
Update : having your details up to date is vital for businesses. It allows customers to easily locate information about the business such as numbers, names, items and where the premises (if any) is located.
Accessibility: Consider the age group of customers, are they young/old? Are they working? Are your customers other businesses or just personal shoppers?
Quality: Content, grammar, images.

7. Social Media Instagram Twitter Facebook Snapchat
Becoming more and more prevalent in the business world.

8. Manipulating Social Media
Instagram’s business & personal accounts
Facebook's ads, promotion/paid posts
Sign up- chose to create a personal or business
What sites do what? Instagram allows users to create business accounts, where they can view other details such as views and statistics, where you wouldn’t have access to with a personal account.
Twitter & Facebook - Ads, sponsored/promoted posts
Snapchat - Ads, mainly video ads.

9. The Summary Digital Identity Marketing Business aspect Online presence
Social media

10. Image source
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