1. The Changing Structure Global Construction Equipment Industry
of The
Global Construction Equipment Industry
AND A FOCUS ON EUROPE
September 2014 1

2. WHO WE ARE
A Management Consultancy that specialises in the research and
analysis of international construction equipment markets.
The largest of its kind in the world.
Formed in 1981 as part of the Economist Intelligence Unit.
Management Buy-Out in 1995.
Now privately owned.
Offices in:
London, England - New York, USA - Tokyo, Japan
Beijing, China - New Delhi, India 2

3. Products Included in This Presentation
Articulated Dump Trucks
Asphalt Finishers
Backhoe Loaders
Crawler Dozers
Crawler Excavators
Crawler Loaders
Mini Excavators
Motor Graders
Motor Scrapers
Rigid Dump Trucks
RTLTs – Masted
RTLTs – Telescopic
Skid-Steer Loaders
Wheeled Excavators
Wheeled Loaders

4. WE ARE FACING A MOST UNCERTAIN FUTURE

5. Some Positives… But Many Negatives

6. The Road Ahead is Far From Straight and Clear

7. Global Overview Global Equipment Sales: 2007: $98 billion
2011
2012
2013
2014*
2015*
2018*
­ China
$11
$35
$24
$22
$19
$20
­ North America
$28
$21
$25
$26
$29
$31
$32
­ Europe
$12
$13
$14
­ India $2 $3 $4
­ Japan $5 $6
­ Rest of World
$30
­ TOTAL WORLD
$98
$106
$101
$94
$92
$97
$104
*Forecast

8. Global Value of Construction Equipment, by Type 2013 ($ Billion)
Total: $93.8 billion

9. Key Sales Trends, by Region, 2006-2018*
(Units)
*Forecast
*Forecast

10. Key Production Trends, by Region, 2006-2013
(Units)

11. Global Recovery: Slow, and Governments’ Help Will be Needed

12. Global Sales of Construction Equipment
2000 – 2018*
(Units)
Average *: 898,468
Average : 857,729
*Forecast

13. Changing Structure of Demand, 2007-2018*
(% of Total)
2007
2013
2018*
*Forecast

14. A Long and Winding Road To Recovery
Focus on Europe
A Long and Winding Road To Recovery

15. Countries Included in This Presentation
Austria
Italy
Belgium
Netherlands
Denmark
Norway
Finland
Portugal
France
Spain
Germany
Sweden
Ireland
Switzerland
United Kingdom

16. Europe: Development of Sales, 2000-2018*
(Units)
Average *: 123,020
Average : 108,076
*Forecast

17. Europe: Structure of Sales, by Product, 2007-2018*
(% of Total)
2007
2013
2018*
*Forecast

18. Europe: Structure of Sales, by Country, 2007-2018*
(% of Total)
2007
2013
2018*
*Forecast

19. Europe: Value of Sales, by Country, 2013
($ Million)
Total: $12.1 billion

20. Europe: Structure of Sales by Company, 2007-2013
(% of Total)
2007
2010
2013

21. Europe: Development of Production, 2000-2013
(Units)
Average : 201,456
Average : 122,894 21

22. Europe: Structure of Production, by Country, 2007-2013
(% of Total)
2007
2010
2013

23. Europe: Structure of Production, by Product, 2007-2013
(% of Total)
2007
2010
2013

24. Europe: Structure of Production, by Company, 2007-2013
(% of Total)
2007
2010
2013

25. Europe: Value of Production by Country, 2013
($ Million)
Total: $17.8 billion

26. United Kingdom: Development of Sales, 2000-2018*
(Units)
Annual Average *: 28,798
Annual Average : 22,364
*Forecast

27. United Kingdom: Structure of Sales, by Product, 2014*
(Units, $ Million)
Units %
Value %
Units: 30,445
Value: $2.9 billion
*Forecast

28. UK Manufacturers of Construction Equipment, 2014
Caterpillar
JCB
Komatsu
Terex
Articulated Dump Trucks 
Backhoe Loaders
Compaction Equipment
Crawler Excavators
Mini Excavators
Rigid Dump Trucks
Telescopic Handlers
Wheeled Excavators
Wheeled Loaders

29. United Kingdom: Development of Production, 2000-2013
(Units)
Annual Average : 64,747
Annual Average : 40,361

30. United Kingdom: Structure of Production, by Product, 2013
(Units, $ Million)
Units %
Value %
Units: 47,152
Value: $5.3 billion

31. Attractions of The UK as a Market and a Manufacturing Source
Long history of manufacturing and engineering
Great people skills
Strong domestic manufacturing base
Large and stable domestic market – usually!
Stable government – relatively!
Not in the Eurozone
Large and important rental industry
In-depth, high quality component supply industry
-The ultimate key to industry success
PLUS…..

32. Attractions of The UK as a Market and a Manufacturing Source
WE NOW HAVE A SUCCESSFUL DOMESTIC EXHIBITION!

33. THANK YOU! London Office
Please do not hesitate to contact the team for help at:
London Office
Telephone: +44 (0)
DAVID C A PHILLIPS
Managing Director