1. Behavioural Nudges Video Selection
Year 1 Micro 2019

2. What is a behavioural nudge?
A nudge is a technique used by choice architects in order to change someone’s behaviour in a very easy and low-cost way, without reducing the number of choices available.
We often see it described as “non-enforced compliance”
Many behavioural nudges seek to change the choice architecture when a decision is being made
Nudging behaviours seems to be more effective when changes are made easier, social and timely

3. Richard Thaler on choice architecture nudges

4. Campaign to reduce jaywalking

5. Security Moms (Brazil)

6. Soccer Song for Change

7. Recife Sport club: Immortal Fans

8. Heineken Anti Drink-Driving Advert (2018)

9. Piano Staircase Initiative

10. The Speed Camera Lottery

11. Alvin Roth: Matching markets and behaviour

12. David Halpern on Nudge Theory

13. Nudge Nudge Daily decisions are affected by behavioural biases
Instinctively we favour the default option
Choices are also contextual
We are affected by social norms and by perceptions of fairness
A nudge is a small creative solution to a problem that subconsciously changes our behaviour

14. Behavioural nudge to give blood

16. Appealing to social norms

17. Exclusivity nudge

18. Nudge towards healthy eating

19. Nudge Tipping Strategy

20. Anti-Theft Lunch Bags

21. Nudge for shoppers who like assistance in the store

22. Spot the Behavioural Nudges here!

23. Price relativity in action

24. Being pleasant can help