1. men

2. men: their av world
Predominantly light TV viewers who are using subscription services more frequently to create their own content viewing schedules.
62%
of men are light commercial TV viewers1
21%
of men have used
a commercial Broadcaster Video on Demand service
in the last 4 weeks2
28%
of men have used
a Subscription Video on Demand service in the last 4 weeks2
Source: 1. IPA Touchpoints 2018.
2. TGI Q Commercial broadcaster includes All 4, ITV Hub, My5. Subscription inc. Netflix, Amazon Prime Video and Now TV.

3. 76% of men
are cinemagoers
Source: TGI Q

4. Streaming FUELs their passion for film
Cinema remains a great way of engaging with entertainment-loving men - 91% of those to use Netflix, Amazon Prime or Now TV in the last month are cinemagoers.
+28% uplift
Source: TGI Q
Target: Used/not used either Netflix, Amazon Prime or Now TV in the last 4 weeks.

5. cinema experience cannot be replicated
69% agree the
cinema experience cannot be replicated
(on Tv, Laptop or Mobile)
Source: FAME 2018.

6. Male cinemagoers want the ultimate viewing experience
Cinema is the only place for them to watch the latest blockbusters. They love the big screen and don't mind paying extra to enhance their viewing experience.
68%
36%
“When I really want to see a film,
I want to see it on the big screen”
(vs. 66% of female cinemagoers)
“I would pay more for an enhanced viewing experience at the cinema (e.g. IMAX/4DX)”
(120 index vs. average female cinemagoer)
Source: 1. IPA Touchpoints FAME 2018.

7. They enjoy the highest quality cinema experiences
Male cinemagoers over index for wanting the best possible ‘experience’ – they’re more likely to go to outdoor screenings, film festivals and take advantage of latest technological innovations.
Index line – avg. UK cinemagoer
Source: FAME 2018.
Target: Male Cinemagoers – index vs. average UK cinemagoer.

8. Quality cinematic experiences
Stunning sci-fi, action packed adventure, iconic superheroes – male cinemagoers are seeking an exciting cinema experience.
Science Fiction
One to watch: Star Wars: The Rise of Skywalker
(Index: 135)
December 2019
Action Adventure
One to watch: Le Mans 66’
(Index: 130)
November 2019
Superhero
One to watch: Joker
(Index: 134)
October 2019
Top-indexing genres source: TGI Q Film profile source - DCM Planner, profiles based on comparative film profiles from CAA Film Monitor

9. The most efficient male films of 2018
Science fiction, action and superheroes – high profiling male titles enable advertisers to minimise wastage.
Sicario 2: Soldado
84% Male
Tag
77% Male
The Predator
74% Male
Den of Thieves
73% Male
Ant-Man & The Wasp
73% Male
Creed II
71% Male
Source: Kantar TNS Film Monitor Profiles.

10. engage them with cinema in 2019 & 2020
Reach and engage male cinemagoers with a range of highly anticipated releases through 2019 and beyond…
Joker
66% male / 134 index
Star Wars Episode IX
66% male / 135 index
Bond 25
61% male / 124 index
Fast & Furious 9
64% male / 130 index
Tenet
68% male / 139 index
Le Mans ‘66
65% male / 130 index
Mulan
68% male / 139 index
Godzilla vs. Kong
69% male / 140 index
Top Gun: Maverick
68% male / 137 index
Venom 2
71% male / 145 index
Source: DCM Aston campaign planner. Index vs. % of Men in UK population. Based on Kantar TNS comparative film data