1. TOTAL SPIRITS & SPECIALTY KEY SELLING POINTS
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2. Tres Agaves Organic Tequila Selling Points
“Organic, 100% de Agave Tequila Made in Tequila”
Single Source Blue Weber Agave matured for average 8 years
Produced in Amatitán, Tequila Valley, Jalisco, Mexico
4th Generation Master Distiller, Iliana Partida
Cooked in autoclave (steam cooked, but slowly cooked)
Made from 100% de Agave (not mixto) and 100% Single Source
Aging methods
Reposado: 9 months in Jack Daniels & Four Roses Bourbon barrels
Anejo: 18 months in Four Roses Bourbon barrels
Custom bottle specifically designed for bartender functionality
One of the highest rated tequilas on the market
Blanco: 92pts Ultimate Spirits Challenge, Gold Int’l Spirits Comp
Reposado: 93pts Wine Enthusiast, Gold SF World Spirits Competition
Añejo: 97pts USC, Double Gold SF World Spirits Competition
Signature Cocktails
Margarita (Blanco), Paloma (Reposado), Old Fashioned (Añejo)
Suggested Price
$29.99, $29.99, $34.99 retail, $10 to $15 cocktails

3. TRES AGAVES MIXERS KEY SELLING POINTS
“Organic, Great Tasting, One of the Hottest Mixer Brands in US”
USDA Certified Organic
100% All-Natural Ingredients
High % Percentage Juice
Low Calories per Serving (30-70 calories per serving)
No High Fructose Corn Syrup (HFCS)
Superior aroma, taste, and color profile than competition
18 month shelf life
Types
Lime Margarita Mix, 48% Juice, 93pts LA Spirits Comp
Bloody Mary Mix, 29% Juice, 93pts LA Spirits Comp
Strawberry Marg Mix, 48% Juice, 90 pts LA Spirits Comp
Agave Nectar, 92pts LA Spirits Comp
Suggested Price
$7.99 to $9.99 retail
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4. TRES AGAVES MIXERS KEY SELLING POINTS
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5. AMADOR WHISKEY KEY SELLING POINTS
Double Barrel
“Bourbon Born in Kentucky, Raised in California”
KY Straight Bourbon Whiskey from historic Barton 1792 Distillery, Bardstown, KY
Mashbill: 75% Corn, 15% Wheat, 5% Rye, 5% Barley
Aged in new charred American Oak barrels from 3 to 10 years
Finished in Trinchero Napa Cellars Chardonnay wine barrels for 6 months
Bottled at 86.8 proof
Signature Cocktails
Perfect Manhattan
Awards
94pts, Ultimate Spirits Challenge
Suggested Retail Price
$40
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6. AMADOR WHISKEY KEY SELLING POINTS
10 Barrel Hop Whiskey
“Unique, Limited Edition, IPA Beer Based Whiskey”
Partnership with Charbay Distillery in Anderson Valley / Mendocino County, CA
Blend of 90% malted 2-row barley whiskey, 10% Bear Republic Racer 5 IPA whiskey
Aged for 3 years in Napa Cellars Chardonnay French Oak Barrels
Bottled at 96 proof
Only 10 barrels (~600 six-pack cases) produced each year
$125 Suggested Retail Price
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7. Trincheri Vermouth
ROSSO / SWEET
Based on Trinchero Family Recipe from the 1890’s.
Trinchero Owned Vineyards
Barbera (Amador County) & Chardonnay (Napa)
Consists of 19 Herbs/Spices/Botanicals, including:
Roman Artemisia & Cinchona Bark
Ginger Root, Burmannii Cinnamon, Whole Clove & Nutmeg, Orange & Lemon Peel, Vanilla Bean, Star Anise
Cold Extracted for 30 to 45 days
Fortified with Brandy
7.3 grams per 100ml Residual Sugar
17.5% Alc
750ml + Cork Bar Top
Winemaker: Bob Trinchero,
Wine Spectator Distinguished Service
& Vintners Hall of Fame
Trinchero Winemaker’s Studio, Napa
DRY
Based on Trinchero Family Recipe from the 1890s.
Trinchero Owned Bullfrog Vineyard
French Colombard (Central Valley CA)
Consists of 13 Herbs/Spices/Botanicals, including:
Roman Artemisia & Cinchona Bark
Orris Root, Ceylon Cinnamon, Lemon Peel, Tansy Herb, Juniper Berries, Yarrow Flower
Cold Extracted for 30 to 45 days
Fortified with Pale Dry Sherry
2.3 grams per 100 ml Residual Sugar
17.5% Alc
750ml + Cork Bar Top
Winemaker: Bob Trinchero,
Wine Spectator Distinguished Service
& Vintners Hall of Fame
Trinchero Winemaker’s Studio, Napa
Celebrating Trincheri Family heritage in Italy, New York City, Napa Valley
$24.99 / $19.99 Retail 750ml, $10 to $15 cocktails

8. Key Selling Points
“High quality, good value, fun & flirty flavored rum brand”
Sugar cane sourced from multiple Caribbean suppliers to ensure high quality
Sugar Island Rum carefully crafted in the Virgin Islands
Specific flavor characteristics delivered consistently batch by batch
High proof rum distillate transported to California for bottling
All-natural Spice flavors added for Spiced Rum
Vanilla, Cinnamon, Nutmeg, Clove, Bottled at 92 Proof
91 points, The Tasting Panel
Signature Cocktail: “Shipwrecked” with Ginger Beer
All-natural Coconut flavors added for Coconut Rum
Fresh, real coconut aroma and taste, Bottled at 42 Proof
91 points, Los Angeles International Spirits Competition
Signature Cocktail: “Island Time” with Tres Strawberry Mix

9. Balance of Sweet, Spice, Heat
Sensory Differentiation – Spiced Rum
70 Proof
Sweet / Syrupy
~$16.00 Retail Price
92 Proof
Hot / Alcohol
~$17.00 Retail Price
92 Proof
Balance of Sweet, Spice, Heat
~$18.00 Retail Price

10. Real Fresh Coconut Aroma/Taste
Sensory Differentiation – Coconut Rum
42 Proof
“Coconut Sunscreen”
~$12.00 Retail Price
42 Proof
Sweet / Artificial
~$13.00 Retail Price
42 Proof
Real Fresh Coconut Aroma/Taste
~$18.00 Retail Price