1. Promotions for Sheds
MSWA Conference 2018
by Michael Woodhouse slide 1

3. Not enough time
by Michael Woodhouse slide 3

4. Not enough time 1. Believing that it’s worthwhile.
2. Finding promotions that don’t take much time or other resources
3. Increasing your time
by Michael Woodhouse slide 4

5. People know about us, they can find us if they want.
by Michael Woodhouse slide 5

6. All of marketing is just a poor substitute for word of mouth
by Michael Woodhouse slide 6

7. Knowledge vacuums get filled by stereotypes
by Michael Woodhouse slide 7

8. If your own members don’t believe and tell, how can you expect others to support you?
by Michael Woodhouse slide 8

9. • Get a round tuitt • Sheds must be known to achieve full value • People don’t care until you give them a reason • If you are silent, they will be negative • Word of mouth starts with your members
by Michael Woodhouse slide 9

10. The benefits of promotion • Grants and other support
by Michael Woodhouse slide 10

11. The benefits of promotion • Grants and other support • Membership
by Michael Woodhouse slide 11

12. The benefits of promotion • Grants and other support • Membership • Community engagement
by Michael Woodhouse slide 12

13. How promotions work • the 7 steps to action
by Michael Woodhouse slide 13

14. How promotions work • the 7 steps to action • no apparent connection
by Michael Woodhouse slide 14

15. How promotions work • the 7 steps to action • no apparent connection • noise and filtering
by Michael Woodhouse slide 15

16. 5¢ worth:
• Posters in windows • Brochures, stickers • Media stories • Attend events • Presentations
by Michael Woodhouse slide 16

17. Increase your time • Break down the task into small bits • Look outside for volunteers • Ask
by Michael Woodhouse slide 17