1. Success Stories November 2013
PM Durell James
PM Durell James

2. “Moet & Chandon Large Format Dominance”
Date & Location:
November R J’s Liquor Chicago, Il
Action:
Sold in six bottles of Moet & Chandon Nectar Imperial Rose 6 Liter
A permanent Moet & Chandon Nectar Imperial Rose 6 Liter display was set up inside the store.
The display has great visibility within the store’s shopping and purchase area
This was accomplished by responding to the demand of Consumer requests to purchase a dummy bottle that had been on display within the store
Also displayed are Moet & Chandon Nectar Imperial Rose 750mls for increased exposure of the brand
Objective:
To fill the need for even larger format demand than the normal magnums that you find available in retail stores
To enhance the store’s image as a high profile retail liquor store in Chicago with unique wine and spirit offerings
Results:
Sold 1 bottle of the 6 Liter in the first week of displaying the bottles
PM Durell James