1. Resource Development: Ramping Up Your Corporate Sponsorships
Confab – June 7, 2019
Presented by Bruce Rosenthal
Copyright 2019 Bruce Rosenthal Associates, LLC

2. Introductions Bruce Rosenthal Association executive Advisor/consultant
Educator/trainer
Convener, Partnership Professionals Network
You
Name, title, organization
Goal for this session

3. What we’re talking about today
3 trends to be aware of
15 changes to make
6 implementation steps

4. 3 game-changer trends Revenue shortages Members demanding content
Corporate partners/sponsors seeking ROI
An additional game-changer trend
The Internet

5. Changes to make to be more successful
Align with mission and members
Focus on ROI
Gain board and staff support
Get rid of “heavy metal” categories
Get rid of the prospectus and “Take-out menu” of benefits

6. Changes to make to be more successful
Engage in year-long+ partnerships
Minimize logos / maximize new benefits
Leverage intellectual assets; be a think tank
Be like a marketing agency & account exec
Ask sponsors/partners questions & more questions

7. Changes to make to be more successful
Price based on ROI value
Develop customized proposals
Align with each company’s budget cycles
Respond if companies don’t want to renew
Understand that “partner” is a verb

8. Implementation steps Assess your program Be entrepreneurial
Have a plan
Incremental change
Scale based on capacity
Proceed until apprehended

9. Contact Information
Bruce Rosenthal Principal, Bruce Rosenthal Associates, LLC
Networking and education
Idea Exchanges and Workshops
Meeting announcements and notes