1. Mothers against drunk driving (madd)
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2. What is madd ?
Mothers Against Drunk Driving (MADD) is a nonprofit organization in the United States and Canada that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired driving policy, whether that impairment is caused by alcohol or any other drug.
The Irving, Texas–based organization was founded on September 5, 1980, in California by Candace Lightner after her 13-year-old daughter, Cari, was killed by a drunk driver. There is at least one MADD office in every state of the United States and at least one in each province of Canada. These offices offer victim services and many resources involving alcohol safety.

3. aims/methods
According to MADD's website, "The mission of Mothers Against Drunk Driving is to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. Generally MADD favors strict policy in a variety of areas, including an illegal blood alcohol content of .08% or lower and using stronger sanctions for DUI offenders, including mandatory jail sentences, treatment for alcoholism and other alcohol abuse issues, ignition interlock devices, and license suspensions; maintaining the minimum legal drinking age at 21 years; mandating alcohol breath-testing ignition interlock devices (IIDs) for everyone convicted of driving while legally impaired.

4. Statistics
According to the madd website, someone is injured in a drunk driving crash every two minutes and someone is killed every 51 minutes.
There are 300,000 incidents of drinking and driving a day.
There are 10,876 deaths a year. That’s 30 deaths everyday and one every 51 minutes. Each and everyone of them 100% preventable.
There are 290,000 injuries per year.

5. Success ?
Since 1980, MADD reports that they have helped to cut drunk driving deaths in half, saved around 350,000 lives, and helped more than 850,000 victims. The journal World Psychiatry publishes that the MADD campaign has helped to get over 1,000 new laws involving alcohol passed on both a local and national level, including laws regarding server liability, the setting up of sobriety checkpoints, and raising the minimum drinking age. MADD has also influenced public perception of drunk driving, putting faces to the victims to highlight that these are not "accidents" but rather instances of avoidable violence and that the crime is not "victimless.”
Unfortunately, while MADD has a proven success record of helping to reduce alcohol- related crashes in the past, drunk driving deaths rose in According to CBS, it may be one of the worst years on record for impaired-driving fatalities. Even though the public is aware of the dangers, NCADD warns that as many as two out of every three people will be in some kind of drunk driving crash in their lifetime.

7. YouTube commercial  https://www.youtube.com/watch?v=y- Tabvyrf0I&t=1s