1. Lean Canvas 4 9 2 8 3 5 1 7 6 Problem Solution
List the three most important problems of customers to which your company provides a solution.
EXISTING ALTERNATIVES
How do customers solve the problems at present?
Solution
Briefly state the key features of your company’s solution.
Unique value proposition
State why your company’s product/service is different from others and what value you produce for customers.
HIGH-LEVEL CONCEPT
Give an example of company X and Y
For example, YouTube is Flickr for videos or LinkedIn is Facebook for working life
Unfair advantage
State why the product/service cannot be easily copied or purchased.
Customer segments
List the key target groups.
EARLY ADOPTERS
Describe your ideal customer.
Key metrics
List the key metrics based on which company operations are assessed.
Channels
State the channels through which customers are reached.
Cost structure
The cost structure describes where the fixed and variable costs of the service or product come from.
Revenue streams
Revenue streams describe the earnings logic, i.e. where the revenue comes from and what is the margin when offering the product/service. 4 9 2 8 3 5 1 7 6

2. Lean Canvas 4 9 2 8 3 5 1 7 6 Problem Solution
EXISTING ALTERNATIVES
Solution
Unique value proposition
HIGH-LEVEL CONCEPT
Unfair advantage
Customer segments
EARLY ADOPTERS
Key metrics
Channels
Cost structure
Revenue streams 4 9 2 8 3 5 1 7 6