1. Unit Kernel Training: 2019 Product Sale
Seneca Waterways Council
Boy Scouts of America

2. COUNCIL PRODUCT SALE COMMITTEE Jedi Masters
Jon Ziehl COUNCIL
Angie Capps BC
Wendy Bailey BC
Eric Tannous BW
John Fien GC
Dan Dehoney LH
Brian Bowdish LH
Michele DeYulio MH Angel Romeiser MH Dawn Wright MH Kristen Davies SN Rob Ryan SN Tom Pinkham TP Caryn Wright TP Stephanie Whitfield TU

3. OBJECTIVES Understand Key Steps to Success
Increase Awareness of Sale Resources
Know How to Conduct Impactful Unit Kickoff
Gain Confidence in Fulfilling your Role

4. WHY SELL POPCORN?? Fund Your Scouting Adventures Youth Development
35% of all sales to units (over $400,000 in 2018)
Youth Development
Scout Incentives
Vendors provide portion of proceeds to Council
Subsidizes camp costs, underwrites recruitment initiatives, supports adult leader training and services,….
Path to Advancement > 35 Cub and MB requirements

5. INSIGHTS FROM 2018 44% of sales were for products priced >/= $25
Take Order & Online sales net highest avg transaction value
Most successful units have > % Scouts participating
More Scouts selling = more $ for your program
Scouts and Units looking for major changes
Products
Incentives
Logistics

6. Product Selling Options
Show & Sell
Booth-type sale, storefront, unit activity
Show & Deliver
Door-to-door with product in hand
Take Order
Door-to-door (deliver product later)
Online ( and
Broadest customer base, no $ or product to address
**Holiday Sale
Opportunity for new Scouts, last minute unit orders/corrections
*All sales count towards incentives

7. SHOW & SELL LOTTERY LOCATIONS
Eastview Mall Mall at Greece Ridge Marketplace Waterloo Outlet Mall Raymour & Flanigan
Sept (2 locations)
Sept 21-22, (8 locations)
Sept 21-22, (6 locations)
Sept 7-8, 14-15, (1 location)
Multiple days (4 locations)
Almost 1000 hours of selling time reserved
Lottery to allocate slots (3-4 hour blocks) - sign up online
Units assign staffing, bring their product

8. CALENDAR – KEY SALE DATES
ITEM
August 11
Council Sale & Membership Kickoff
August 19
Show & Sell Orders DUE
September 7
Show & Sell Distribution
October 21
Show & Sell Returns due (20% unopened product)
October 29
Take Orders DUE. Prize Orders DUE.
November 6
Show & Sell Payments DUE
November
Take Order Distribution
November 27
Holiday Sale Orders DUE
December 6
Take Order Payment DUE
December 12
Holiday Sale Distribution. Final Payments DUE.
Late December
**Star Wars Movie premiere event**
January
**Top Sellers exclusive Virtual Reality experience**

9. PRODUCT – CAMPMASTERS POPCORN

10. PRODUCT – WHITLEY’S NUTS

11. PRODUCTS - COMPARISON Over 70% return to Scouting Military Donations
CAMP MASTERS POPCORN
WHITLEY’S NUTS
Over 70% return to Scouting
Military Donations
Distribution (Sept 7, Nov 15-16)
Online commission = 35%
Free shipping online TBD
Special Incentives = YES
Over 70% return to Scouting
Military Donations
Distribution (Sept 7, Nov 15-16)
Online commission = 25%
Free shipping online 
Special Incentives = NO

12. * New Unit Bonus (3%) for units that didn’t sell in 2017 or 2018.
UNIT INCENTIVES
Base Commission = 25%
Unit Payment Bonus = 5%
Attend Unit Kernel Training = 1%
Attend Council Kickoff (2) = 2% (Michael Beck presentation)
CAMP MASTERS 1% Bonus = 1% (NEW, only popcorn sales)
“Top Stars Unit” Bonus = 3% (25% increase vs 2018)
___________________________________________________________
MAXIMUM COMMISSION = 37%
* New Unit Bonus (3%) for units that didn’t sell in 2017 or 2018.

13. COUNCIL INVESTING IN YOUR SUCCESS
SCOUT INCENTIVES
Scout Rewards Program – paid by Council (4-6% of sales)
Galaxy Club ($625) – choice of prize + entry into draw for FREE CAMP
Star Trooper Club ($1,250) – two tickets to exclusive movie premiere
Council Top Sellers – NEW by rank
COUNCIL INVESTING IN YOUR SUCCESS
High Achiever Prize ($3,000) – only popcorn sales
Online Sales Incentive – $400 online popcorn sales

14. SCOUT REWARDS PROGRAM

15. KEY SUCCESS FACTORS – Pre Sale
Unit Registration
CAMP MASTERS:
Whitley’s:
Develop Unit Goal (Fund Your Adventures worksheet)
Per Scout goal, encourage Scouts to set their own goals
Set Up Online Sale
Create timeline for your unit (key dates)
Prepare for Unit Kickoff

16. FUND YOUR ADVENTURES
Work with unit leaders to establish unit budget (program elements, equipment, special events/trips)
Share vision of success (what unit can do)

17. UNIT KICKOFF Conduct an enthusiastic Unit Kickoff
Make it FUN!
Communicate the Unit Goal, and what it means for the Scouts
Discuss prizes and incentives, including any unit prizes
Focus on Skill Development
Public speaking, goal setting, personal responsibility, advancement
Establish Best Practices
Demonstrate what good looks like, and train/practice

18. + GOAL of UNIT KICKOFF MORE SCOUTS SELLING
Get everyone on board to fund your entire Scouting program
Parents understanding how the Popcorn Sale benefits their child and his/her Scouting Program
Leaders understanding how the Popcorn Sale provides a better Scouting experience +
MORE SCOUTS SELLING
= Better Program for your Unit

19. KEY SUCCESS FACTORS – During Sale
Use ALL Sales Methods
Staffing Show & Sell Locations
Keep Accurate Records – inventory and $
Reinforce Key Unit Timelines
Coordinate Product Distribution

20. KEY SUCCESS FACTORS – Sale Conclusion
Prize Orders
Invoice Payment
5% commission impact
Coordinate with Charter Org
Celebrate Your Success
Recognize Hard Work
Distribute Prizes
Unit Incentives (pie in the face, etc)
Reinforce what sale proceeds will support

21. UNIT ORDERING - POPCORN
Go to
Follow steps in
CM System Guide #4:
Unit Leader 2019
DEMO UNIT LOGIN:
demo.campmasters.org
Password: Demounit19!

22. UNIT ORDERING – WHITLEYS NUTS
Go to

23. ONLINE ORDERING – CAMP MASTERS
Follow steps in
CM System Guide #5:
Enter Take Orders + Sell Online
CURRENT SCOUTS – UNIT LEADER WILL SINGLE-SIGN ON LINK.
WILL BE FROM
** use Google Chrome or Firefox Browser

24. ONLINE ORDERING – WHITLEYS
Visit
Whitleys enters unit data
Not personalized by Scout

25. ONLINE ORDERING – WHITLEYS
Visit
Scout sends message with URL plus:
REGION New York
COUNCIL Seneca Waterways
UNIT Unit and #
NAME Scout Name

26. PRODUCT DISTRIBUTION Main Location Secured
Raymour & Flanigan (Henrietta)
Potential Secondary Location
Dates
September 7th Show & Sell
November 15-16th Take Order
December 12th Holiday Sale / Clean Up (Council Service Center)
Volunteer Units = Benefits
Size Matters (Vehicular)

27. Pay Anywhere™ CREDIT CARD READER
Increase Sales
Increases Sales
Reduces purchase barrier for customers
2.69% per swipe fee (customer can offset this)
Multiple device and multiple user ready
Need Tax ID Number from Chartered Org
Link to Unit Bank Account before the sale
Reviewed at Council Kickoff (Aug 11th)

28. SOS!! (SAVE OUR SALE) District Kernels / Council Committee
District Executive
Council Staff: Chris Crittenden / Patrick Hanrahan

29. OBJECTIVES Understand Key Steps to Success
Increase Awareness of Sale Resources
Know How to Conduct an Impactful Unit Kickoff
Gain Confidence in Fulfilling Your Role

30. QUESTIONS ??